Goldman Sachs expects Nvidia ’beat and raise,’ lifts price target to $240
NEW YORK - Alienware and Twitch are launching an interactive gaming experience called "The Artifact" at New York City’s Grand Central Terminal starting today through October 31, 2025. The initiative comes as Dell’s gaming division continues to strengthen its market position, with the parent company generating over $101 billion in revenue over the last twelve months. According to InvestingPro analysis, Dell remains a prominent player in the Technology Hardware industry.
The five-day event, set up in Vanderbilt Hall, features a sci-fi-inspired portal where up to three participants can collaborate on glyph-matching puzzles designed to "stabilize a rift in time and space." The environment changes with visual effects including frost and energy pulses as players progress through the challenges.
Successful participants will receive prizes from a "glowing loot box," with rewards including Alienware gaming peripherals and backpacks. The grand prize consists of four custom Alienware Area-51 Gaming Desktops valued at approximately $5,000 each, though residents of Florida, New York, Hawaii, and Alaska are excluded from winning the top prize due to local regulations.
For those unable to attend in person, popular Twitch streamers including Valkyrae, Symfuhny, and Ludwig will broadcast daily from the installation between 6-8 PM ET Monday through Thursday, and 4-6 PM ET on Friday. Online viewers can participate in challenges that will trigger real-time effects within the physical installation.
The experience culminates in a multi-stream finale on Halloween, where creators and their communities will compete in what the company describes as a "high-stakes showdown."
The installation will be open from noon to 8 PM ET Monday through Thursday, and noon to 6 PM ET on Friday.
The gaming division’s marketing push comes as Dell’s stock has shown remarkable momentum, trading near its 52-week high of $166.10, reflecting strong investor confidence in the company’s strategic initiatives. According to InvestingPro data, Dell has demonstrated impressive financial health with multiple positive indicators. Want to dive deeper? InvestingPro offers 12 additional valuable insights about Dell’s performance and prospects.According to a press release statement from Shannon Baxley, Global Marketing Leader at Alienware, "This collaboration between Alienware and Twitch celebrates gaming culture and innovation, uniting fans worldwide in a shared journey to explore new worlds."
The event is limited to participants in the United States, with daily prizes available to residents of the 48 contiguous states. For investors interested in Dell’s complete financial picture and detailed analysis, InvestingPro offers a comprehensive Research Report, part of its coverage of over 1,400 top US stocks.
In other recent news, Dell Technologies announced significant advancements to its AI Data Platform, aimed at helping enterprises turn distributed data into actionable insights for artificial intelligence applications. The enhancements include improvements to Dell PowerScale and Dell ObjectScale storage engines, designed to offer better performance and scalability for demanding AI workloads. Dell’s collaboration with NVIDIA, Elastic, and Starburst further bolsters its data engine capabilities. Additionally, Dell’s PowerScale F710 has achieved NVIDIA Cloud Partner certification, providing GPU-scale performance with reduced rack space and power requirements.
In related developments, several investment firms have adjusted their price targets for Dell. Raymond James raised its target to $161, maintaining an Outperform rating, reflecting adjustments in share buybacks and segment assumptions. UBS increased its price target to $186, driven by expectations of sustainable AI server revenue growth without impacting operating margins. Meanwhile, Mizuho raised its target to $170, citing strong momentum in Dell’s AI segments and anticipated robust demand over the next 12 to 18 months.
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