American rebel light beer to hit 416 southeastern grocers stores in 2026

NASHVILLE - American Rebel Holdings, Inc. (NASDAQ:AREB), a micro-cap company with a market value of $2.4 million and trailing twelve-month revenue of $9.5 million, announced Monday it has secured distribution for its American Rebel Light Beer across 416 Southeastern Grocers locations beginning spring 2026. According to InvestingPro data, the company faces significant operational challenges with negative gross margins of -7.75%.

The multi-state rollout will place the product in Winn-Dixie, Harvey’s, and Fresco y Más stores throughout Florida, Georgia, Alabama, Mississippi, and Louisiana, according to a company press release.

Southeastern Grocers ranks as the 19th largest grocery retailer in the United States, operating more than 400 stores across the Southeast region.

"This milestone with Southeastern Grocers represents a transformational leap forward for American Rebel Light Beer and a clear validation of the retail strategy we laid out last summer," said Andy Ross, CEO of American Rebel Holdings.

The distribution agreement follows the company’s July 2025 strategic retail plan focused on building independent retail velocity before securing major grocery authorizations. American Rebel reports it has already established over 1,100 independent retail accounts.

The initial product lineup for the grocery chain will include American Rebel Light Lager in both 12-pack 12oz cans and 12-pack 16oz cans.

The company’s production capabilities are supported through partnerships with AlcSource and City Brewing Company, which provide brewing capacity and logistics support.

American Rebel Light Beer, which launched in September 2024, is described as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3 percent ABV per 12oz serving.

The company stated it expects additional chain authorizations and geographic expansion throughout 2026. Financial metrics from InvestingPro suggest careful monitoring of the expansion strategy may be warranted, with the platform’s Financial Health Score indicating a "WEAK" overall rating. InvestingPro subscribers have access to 16 additional key insights about AREB’s financial position and growth prospects.

In other recent news, American Rebel Holdings, Inc. announced its $1.5 million strategic investment in RAEK Data, LLC, a firm specializing in first-party data and identity resolution. This investment follows several months of collaboration aimed at enhancing customer acquisition and retention strategies. Additionally, American Rebel has resolved its default with Bank of America, eliminating foreclosure risks related to its Champion Safe Co. subsidiary. The company also announced a 1-for-20 reverse stock split effective October 3, 2025, to maintain Nasdaq compliance, which will significantly reduce the number of outstanding shares. Furthermore, the board of directors approved an amendment to the Series D Convertible Preferred Stock, increasing authorized shares from 500,000 to 3,000,000. An administrative error in a recent Form 4 filing was corrected, clarifying the price per share for a transaction involving President Corey Lambrecht. These developments reflect a series of strategic moves by American Rebel to stabilize and enhance its financial and operational standing.

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