Aware appoints new CMO to boost global marketing

BURLINGTON, Mass. - Aware, Inc. (NASDAQ: AWRE), a leader in biometric authentication solutions with a market capitalization of $34.59 million and impressive gross profit margins of 93%, has announced the appointment of Lona Therrien as its new Chief Marketing Officer (CMO). According to InvestingPro data, the company maintains a strong financial position with more cash than debt on its balance sheet. Therrien, a seasoned professional with over 15 years of experience in the cybersecurity sector, will be spearheading the company’s global marketing initiatives.

Therrien’s appointment comes after her successful tenure as CMO at ExtraHop, where her strategic marketing efforts were pivotal in driving pipeline growth and enhancing the company’s position in the market. She has been recognized for her leadership capabilities, including being named one of the Top 50 Women Chief Marketing Officers of 2024.

Her previous roles at notable companies such as Cybereason, Mimecast, RSA, and Symantec have established Therrien as an effective marketer with a strong background in cybersecurity. Her approach, which combines data-driven strategies with a focus on customer needs, aligns with Aware’s mission to deliver secure and user-friendly biometric authentication solutions.

Ajay Amlani, CEO and President of Aware, expressed confidence in Therrien’s ability to contribute to the company’s growth, emphasizing her strategic insight and deep knowledge of the cybersecurity landscape. The appointment comes as the company faces challenges, with InvestingPro data showing a revenue decline of 9.7% over the last twelve months to $16.58 million. Therrien’s role will be crucial in advancing Aware’s marketing efforts, particularly in aligning the brand with the evolving demands of customers and partners.

Therrien joins a series of recent high-profile executive hires at Aware, including Gary Evee as Chairman of the Board, Ajay Amlani as CEO, and Brian Krause as Chief Revenue Officer. Her arrival marks a significant moment for the company as it aims to expand its reach and meet the increasing demand for robust biometric authentication technologies.

Aware has been a trusted name in biometrics for over three decades, offering solutions that address identity challenges for government and commercial enterprises. The company prioritizes ethical and responsible development of biometric technology and is a publicly held entity listed on NASDAQ. For deeper insights into Aware’s financial health and growth potential, investors can access comprehensive analysis through InvestingPro, which offers exclusive ProTips and detailed research reports covering over 1,400 US stocks.

This announcement is based on a press release statement from Aware, Inc.

In other recent news, Aware Inc. reported a decline in its Q1 2025 financial results, with revenue dropping to $3.6 million from $4.4 million in the same quarter of the previous year. The company also posted a net loss of $0.08 per share, reflecting ongoing challenges in the competitive biometric solutions market. Despite a 5% reduction in operating expenses, Aware’s operating loss increased to $1.8 million compared to $1.3 million last year. The company introduced its "Awareness Platform" featuring integrated biometric capabilities as part of its strategic transformation efforts. Aware’s leadership emphasized a focus on scalable growth and building a strong sales pipeline with Fortune 500 and federal opportunities. The company is also realigning its go-to-market strategy to prioritize high-impact sectors where biometric authentication is crucial. Additionally, Aware has strengthened its leadership team with new appointments to support its strategic goals. These recent developments indicate Aware’s commitment to addressing large-scale identity challenges and enhancing its market position.

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