Beyond subsidiary launches tokenized digital security

MURRAY, Utah - Beyond, Inc. (NYSE:BYON), the parent company of retail brands including Bed Bath & Beyond and Overstock, has announced through its subsidiary, Commercial Strategies, Inc., the introduction of a crowdfunding offering for a tokenized digital security. This marks the company’s first foray into digital assets tied to intellectual property.

The ’O’ Digital Token, linked to the intellectual property of Overstock, is designed to provide an annual dividend to investors. It is intended to showcase the capabilities of the tZERO platform, in which Beyond holds a significant interest, and to create a community around the Overstock brand. This initiative comes as the company faces challenging market conditions, with InvestingPro analysis showing a significant 82% decline in stock value over the past year and analysts projecting a sales decline for the current year.

Commercial Strategies aims to raise a minimum of $250,000 and up to $1,200,000 by October 15, 2025. The funds are expected to bolster the subsidiary’s capitalization and financial flexibility, establish a market for its tokenized securities, and enhance Overstock’s brand awareness. Beyond common stockholders will have the opportunity to subscribe at a preferred price of $5.00 per share, while the price for other investors will be set at $10.00 per share. Shareholders will be eligible for an annual pro rata dividend from 1% of net Overstock.com sales, contingent upon the company’s legal ability to pay and declaration of dividends.

The offering is conducted exclusively on the tZERO Brokerage Platform, operated by tZERO Securities, LLC, a broker-dealer regulated by the SEC and FINRA, under Section 4(a)(6) of the Securities Act.

tZERO Group, Inc. and its subsidiaries provide liquidity platforms for private companies and assets through blockchain technology, aiming to democratize access to private assets.

Investors should be aware of the risks associated with trading securities, including potential loss of principal, and that an investment in a single security could lead to a lack of diversification and increased risk. With Beyond’s current financial health rated as ’Weak’ by InvestingPro analysts and a negative EBITDA of $183 million in the last twelve months, potential investors should conduct thorough due diligence. For comprehensive analysis of Beyond and 1,400+ other US stocks, investors can access detailed Pro Research Reports through InvestingPro, which provide actionable insights and detailed financial metrics.

The information provided in the press release statement is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security. It is also not intended as investment advice or a recommendation for any security by Beyond, tZERO, or their affiliates.

This news article is based on a press release statement and contains forward-looking statements that involve risks and uncertainties. Investors are advised to review Beyond’s Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and subsequent SEC filings for a more complete picture of potential factors that could affect the accuracy of forward-looking statements and the company’s financial results.

In other recent news, Beyond Inc. has made several strategic moves aimed at enhancing its profitability and market position. The company reported a significant leadership shakeup with Marcus Lemonis appointed as Principal Executive Officer and Adrianne Lee taking on the role of President & CFO. This change accompanies a broader strategy to cut $15 million in fixed costs annually, primarily through technology transformations. In a related development, Beyond announced the sale of a majority stake in its Zulily brand to Lyons Trading Company for $5 million, while retaining a 25% interest. This divestiture is part of a plan to focus on core brands like Bed Bath & Beyond and Overstock.

Moreover, Jefferies has adjusted its price target for Beyond Inc. to $6.50, maintaining a Hold rating, while highlighting the company’s substantial cash reserves as a stabilizing factor. Meanwhile, Wedbush Securities has maintained an Outperform rating with a $15 price target, expressing confidence in Beyond’s restructuring efforts and strategic initiatives. The company also welcomed Debra Perelman, former CEO of Revlon, to its Board of Directors, bringing her extensive leadership experience to support Beyond’s transformation. These developments reflect Beyond’s ongoing efforts to realign its business strategy and strengthen its financial standing.

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