Crocs stock hits 52-week low at 73.71 USD

Published 10/11/2025, 21:00
Crocs stock hits 52-week low at 73.71 USD

Crocs Inc’s stock reached a 52-week low, dipping to 73.71 USD, marking a significant downturn for the company. Over the past year, Crocs has experienced a substantial decline, with its stock price falling by 22.16%, with an even steeper drop of 28.17% over the past six months according to InvestingPro data. This drop comes amid broader market volatility and challenges within the retail sector. The company, known for its distinctive footwear, now faces increased pressure to navigate economic uncertainties and shifting consumer preferences. Despite these challenges, Crocs maintains impressive gross profit margins of 59.08% and trades at a P/E ratio of 22.91, suggesting the market may be undervaluing its financial strength. Investors are closely monitoring Crocs’ strategies to regain momentum and improve its financial performance in the coming quarters. InvestingPro analysis shows management has been aggressively buying back shares, and the company maintains a "GOOD" overall financial health score. With analyst targets suggesting upside potential and comprehensive Pro Research Reports available for CROX among 1,400+ top stocks, investors can access deeper insights at InvestingPro.

In other recent news, Crocs reported third-quarter 2025 earnings that surpassed expectations, with revenue exceeding forecasts by $38 million and adjusted earnings per share beating estimates by $0.52. Following these results, Stifel raised its price target for Crocs to $90 while maintaining a Hold rating. Meanwhile, UBS has maintained its Neutral rating and $85 price target on Crocs, expressing concerns about the company’s North American revenue growth. In a separate development, Needham increased its price target for Crocs to $100 and maintained a Buy rating, following the announcement of CFO Susan Healy’s resignation. Healy will continue as an advisor until the end of October. Additionally, Crocs launched a new advertising campaign featuring actress Sydney Sweeney for its HeyDude brand, aiming to attract younger consumers. This campaign marks the continuation of Sweeney’s partnership with HeyDude, which began last summer. These recent developments highlight a mix of financial performance and strategic initiatives for Crocs.

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