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NEW YORK & LONDON - Genius Sports Limited (NYSE:GENI) has entered into a global partnership with Publicis Sports to enhance fan engagement through Genius Sports’ FANHub advertising platform, according to a press release statement.
The collaboration will provide Publicis Sports clients access to sports advertising technologies that enable brands to connect with verified fans during key moments of sporting events. The AI-driven platform utilizes Genius Sports’ proprietary data signals to deliver real-time campaigns synchronized with game action.
The partnership will focus on three main areas: moment-driven activation using live sports data for targeted media placements; immersive ad innovation including augmented placements within broadcasts; and new measurement frameworks connecting emotional engagement with business impact.
Josh Linforth, Chief Revenue Officer at Genius Sports, said the partnership represents "a new era in sports advertising, one where emotion, data, and creativity converge to elevate every fan experience."
Suzy Deering, Publicis Sports CEO, noted that the partnership expands upon their Connected Media offering and access to Epsilon identity and Sponsorship Intelligence data, allowing brands to "plan, execute, and measure their campaign across every channel."
As part of the agreement, Publicis Sports will join the Genius Sports Innovation Council, an advisory forum focused on advancing sports advertising innovation.
Genius Sports serves as a data, technology, and broadcast partner for over 700 sports organizations worldwide, including major leagues and teams such as the NFL, English Premier League, and NCAA, as well as sportsbooks and broadcasters.
In other recent news, Genius Sports has announced a change in its financial leadership, with Bryan Castellani stepping into the role of Chief Financial Officer. Castellani will manage the company’s global finance operations and report directly to CEO Mark Locke. Additionally, Genius Sports plans to switch its independent auditor from WithumSmith+Brown to KPMG starting in 2026, following Withum’s completion of the 2025 fiscal year audit. This decision came after a thorough review by the company’s Audit Committee.
On the analyst front, Citizens has reiterated its Market Outperform rating for Genius Sports with a price target of $15.00, emphasizing the company’s consistent fundamental thesis. Meanwhile, Wells Fargo has initiated coverage with an Equal Weight rating and a $10.00 price target, based on a future EBITDA estimate. These ratings come as Genius Sports prepares for its first investor day in nearly four years, where discussions are expected to focus on EBITDA margin progression and media business trajectory.
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