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NEW YORK - Planet Fitness, Inc. (NYSE:PLNT), the fitness center giant with a market capitalization of $8 billion, announced Monday the appointment of Sarah Powell as General Counsel, effective November 17, 2025. Powell will report directly to Chief Executive Officer Colleen Keating.
Powell brings more than 25 years of experience in senior in-house counsel leadership roles. She most recently served as Executive Vice President, General Counsel and Secretary at GoTo Foods (formerly Focus Brands), a global franchisor with brands including Auntie Anne’s, Cinnabon, and Jamba, operating over 6,900 locations across more than 65 countries. According to InvestingPro data, Planet Fitness maintains impressive gross profit margins of nearly 60% and shows strong financial health metrics.
Previously, Powell held the position of Senior Vice President, General Counsel and Corporate Secretary at Advance Auto Parts, and earlier worked on the legal team at Delhaize America.
"Sarah is a results-driven leader with extensive experience advancing key organizational initiatives, mitigating complex risks, and building high-performing teams," said Keating in the press release statement.
Powell’s expertise spans board and corporate governance, securities, mergers and acquisitions, enterprise risk management, real estate, contracts, and litigation management.
"I look forward to joining the team and leveraging my experience working with complex franchise matters and consumer brands on a global scale," Powell stated.
Planet Fitness, founded in 1992, operates approximately 20.8 million members and 2,762 clubs across multiple countries as of June 30, 2025. The company describes itself as one of the largest fitness center operators by number of members. The company’s strong market position is reflected in its 12.5% revenue growth over the last twelve months. For deeper insights into Planet Fitness’s performance metrics and growth potential, investors can access comprehensive analysis through InvestingPro, which offers exclusive financial health scores and detailed Pro Research Reports covering 1,400+ top stocks.
In other recent news, Planet Fitness has been the focus of several analyst updates. UBS initiated coverage on the company with a Buy rating and set a price target of $125.00, highlighting potential EBITDA growth by 2027. JPMorgan reiterated its Overweight rating with a price target of $108.00, noting the upcoming third-quarter 2025 earnings report on November 6 and an Analyst Day event on November 13. TD Cowen also maintained its Buy rating, setting a target of $135.00, despite recent stock price pressures. Stifel reiterated its Buy rating with a $120.00 price target, expecting improved same-store sales growth due to an increased advertising budget and enhanced marketing strategies. Guggenheim raised its price target from $110.00 to $120.00, maintaining a Buy rating, citing underperformance compared to the S&P 500 and management’s cautious outlook on sales. These developments reflect a generally positive outlook from analysts for Planet Fitness.
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