Seeing Machines secures new Japanese contract and expands European program

Published 26/11/2025, 08:38
Seeing Machines secures new Japanese contract and expands European program

LONDON - Seeing Machines Limited (AIM:SEE) has secured a new contract with a Japanese automaker and expanded its business with an existing European automotive customer, according to a press release statement issued Wednesday.

The advanced computer vision technology company will deliver a program for a Japanese OEM through Mitsubishi Electric Mobility Corporation (MELMB), with production scheduled to begin in 2028. The initial value of this contract is $1.6 million.

Simultaneously, Seeing Machines is expanding its relationship with an existing European Tier 1 supplier and OEM customer. The company will continue deploying its Driver Monitoring System (DMS) technology to support the Tier 1’s enhanced interior perception system as the OEM launches semi-automation functionality. This additional business has an initial lifetime value of approximately $10 million, with production expected to commence in 2028 and continue through 2031.

These new awards bring the total cumulative initial lifetime value of all Seeing Machines’ automotive programs to date to over $400 million, with the majority expected to be received by 2028.

Paul McGlone, CEO of Seeing Machines, described the Japanese contract as "an important milestone for our operations in the region" and expressed satisfaction with extending the company’s scope with the European customer.

The company noted that over 4 million vehicles equipped with its technology are currently on the road, as reported at the end of Q1 FY2026. As the July 2026 deadline for camera-based DMS in Europe approaches, Seeing Machines anticipates that many current automotive programs will be extended and potentially expanded to incorporate additional features.

Seeing Machines designs AI-powered operator monitoring systems aimed at improving transport safety.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.