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Investing.com -- Uniqlo Japan recorded a 25.1% increase in same-store sales plus online sales in October, with customer traffic rising 16.3% and average spending growing 7.6%, according to the latest retail data.
The strong performance marks a significant turnaround from October 2024, when same-store sales plus online sales declined by 7.5%. Sales at directly-run stores combined with online sales showed an even stronger gain of 26.6% for the month.
The company attributed the robust sales growth to successful promotional activities for core products that aligned well with the seasonal temperature drop, along with new products that effectively captured current fashion trends.
Uniqlo ran six promotional campaigns in October, three fewer than the same month last year. These campaigns highlighted jeans, sweats, Airism cotton long-sleeve T-shirts, merino wool, HeatTech innerwear, and PuffTech products.
Customer traffic at existing stores increased primarily due to a strong uptick in shoppers during the latter half of the month when temperatures fell.
The growth in average spending at existing stores was driven by increases in both the number of items purchased, particularly innerwear and cut-and-sewn products, as well as higher unit prices for outerwear and bottoms.
For the combined September-October period, Uniqlo Japan reported that same-store sales plus online sales grew by 14.3%.
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