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LONDON - ZOO Digital Group plc (AIM:ZOO), a technology-enabled localization partner for the entertainment industry, published its second edition AI white paper titled "Beyond the AI Revolution: The Future of Media Localisation" on Thursday.
The paper examines how emerging technologies, consumer behavior changes, and evolving business models are transforming the media localization landscape. It builds upon findings from the company’s initial 2024 report.
Key conclusions from the white paper indicate that AI delivers most value when enhancing traditional practices rather than replacing them. The report notes that premium entertainment still requires human creativity to ensure cultural authenticity and emotional impact despite AI-driven acceleration in subtitling, dubbing, and transcription processes.
The document also highlights that fully automated subtitling and dubbing are primarily useful for lower-value content, while applications like synthetic voices require careful ethical consideration due to personal data usage.
ZOO Digital CEO Stuart Green said, "Over the last year, AI in media localisation has moved beyond promise to a practical reality. This is creating opportunity for companies with the expertise to apply AI effectively to accelerate delivery without compromising on quality or security."
The white paper references industry projections showing the global language services market reaching $75.7 billion in 2025, with media localization accounting for $5 billion.
The company also announced it will host a webinar for investors and analysts on November 6, 2025, to discuss the white paper findings and provide updates on its AI strategy.
According to the press release statement, the white paper addresses regulatory developments including the EU AI Act and SAG-AFTRA protections for performers, noting that transparency and governance are essential for responsible AI adoption in the industry.
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