GoPro shares inch higher as improved margins offset revenue decline

Published 11/08/2025, 21:54
© Reuters.

SAN MATEO - GoPro, Inc. (NASDAQ:GPRO) shares rose 0.7% after the action camera maker reported second-quarter results that showed significant margin improvement despite continued revenue declines, as the company’s cost-cutting initiatives began to yield results.

The company reported second-quarter revenue of $153 million, down 18% year-over-year but exceeding analyst expectations of $146.15 million. GoPro posted an adjusted loss of $0.08 per share, slightly worse than the analyst estimate of a $0.07 loss.

While revenue declined, GoPro’s gross margin improved substantially to 36.0% from 30.7% in the same quarter last year, a 530 basis point increase. The company also reduced operating expenses by 32% year-over-year and improved adjusted EBITDA by 83%, demonstrating progress in its efficiency initiatives.

"The initiatives we undertook in 2024 to reduce operating expenses and improve gross margin are beginning to deliver meaningful results," said Brian McGee, GoPro’s CFO and COO.

Camera sell-through dropped 23% year-over-year to approximately 500,000 units, while subscription and service revenue remained flat at $26 million. The company’s subscriber count fell 3% YoY to 2.45 million.

GoPro CEO Nicholas Woodman expressed optimism about future growth, stating, "We’re excited to launch a broader, more diversified suite of hardware and software products in the second half of 2025, which we believe will restore revenue growth and profitability to our business starting in Q4 2025."

The company recently secured a $50 million second lien credit facility and announced a new AI Training program that enables subscribers to make their content available for licensing to technology companies developing AI models.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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