RumbleOn surge13% despite Q2 earnings miss, rebranding to RideNow

Published 11/08/2025, 21:50
 RumbleOn surge13% despite Q2 earnings miss, rebranding to RideNow

IRVING, Texas - RumbleOn Inc. (NASDAQ:RMBL) shares surged 13.5% despite reporting second-quarter results that missed analyst expectations, as investors focused on the company’s rebranding initiative and credit facility amendments.

The powersports retailer reported a second-quarter loss of -$0.85 per share, significantly worse than the analyst estimate of $0.01. Revenue came in at $299.9 million, below the consensus estimate of $307.29 million and down 11% from $336.8 million in the same quarter last year. The revenue decline was driven by a 590-unit decrease in powersports segment sales and a $13.9 million drop in vehicle transportation services revenue.

Despite the earnings miss, the company announced it will rebrand as RideNow Group, Inc. and relocate its corporate headquarters back to the Phoenix area, effective August 13. The company also amended its credit facility, extending the maturity of its term loan through September 2027 with a 50-basis point reduction in interest.

"I am pleased to report that we are making good progress and our operating results improved over the course of the second quarter," said Michael Quartieri, Chairman, CEO and Interim CFO. "While performance in the second quarter was nowhere close to where we want and expect to be, the Company’s ’back to our roots’ strategy is working and driving improvement in our year over year results."

The company reported an adjusted EBITDA of $17.2 million, up 6.2% from $16.2 million in the second quarter of 2024, despite the revenue decline. RumbleOn also reduced its selling, general and administrative expenses by $4.7 million to $66.7 million.

The quarter included a $34 million impairment charge related to franchise rights, contributing to a net loss of $32.2 million compared to a $0.7 million loss in the same period last year.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.