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ServiceNow (NASDAQ:NOW) General Counsel Elmer Russell S. sold a total of 191 shares of common stock on November 17 and 18, 2025, for approximately $160,154. The sales occurred at prices ranging from $827.08 to $846.92, slightly above the current trading price of $816.73. The $168.77 billion market cap company is a prominent player in the Software industry.
According to a Form 4 filing with the Securities and Exchange Commission, the transactions were executed under a pre-arranged Rule 10b5-1 trading plan adopted on May 21, 2025.
On November 17, Elmer also exercised 177 Restricted Stock Units (RSUs), converting them into 177 shares of ServiceNow common stock. The price per share for the conversion was $0. Additionally, 96 shares were relinquished to cover tax obligations at a price of $835.79, totaling $80,235.
Following these transactions, Elmer directly owns 4,332 shares of ServiceNow. The stock has experienced a significant decline of nearly 23% year-to-date, with InvestingPro data indicating the stock is currently in oversold territory. Despite trading at a high P/E ratio of 98.42, analysis suggests ServiceNow may be slightly undervalued at current prices. For deeper insights into ServiceNow’s valuation and 15+ additional ProTips, check out the comprehensive Pro Research Report available on InvestingPro.
In other recent news, ServiceNow has been at the center of several significant developments. The company delivered another quarter that exceeded expectations, prompting DA Davidson to reiterate its Buy rating with a price target of $1,250.00. Meanwhile, BMO Capital adjusted its price target slightly down to $1,150 from $1,160, maintaining an Outperform rating due to solid subscription revenue growth and operating margins that surpassed guidance. TD Cowen raised its price target to $1,250.00, citing impressive third-quarter current remaining performance obligation growth of 20.5% in constant currency, marking the company’s largest beat in over two years.
ServiceNow also announced a strategic integration with Figma, enabling developers to convert Figma designs directly into enterprise applications through ServiceNow’s AI platform. This integration reportedly reduces initial UI and data model implementation time by more than 80%. Additionally, ServiceNow expanded its partnership with NTT DATA to accelerate AI adoption globally, designating NTT DATA as a strategic AI delivery partner. Together, they will develop and market AI-driven solutions across various market segments.
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