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Investing.com -- Ontario Premier Doug Ford announced Friday that the province will pause its U.S. advertising campaign effective Monday to allow trade talks between Canada and the United States to resume.
The decision comes after U.S. President Donald Trump terminated all trade talks with Canada over what he described as an "egregious" television ad against tariffs paid for and run by the Ontario government on American television networks.
Ford explained on social media platform X that the province’s intention was "to initiate a conversation about the kind of economy that Americans want to build and the impact of tariffs on workers and businesses."
The controversial advertisement featured images of Americans from various walks of life with audio clips from a 1987 radio address by former U.S. President Ronald Reagan discussing "free and fair trade" and the risks of tariffs and protectionism.
Ford stated that after speaking with Canadian Prime Minister Mark Carney, the province would suspend its advertising campaign while directing his team to continue promoting Ontario’s message during the first two World Series games this weekend.
"The people elected our government to protect Ontario—our workers, businesses, families and communities. That’s exactly what I’m doing," Ford wrote. He emphasized that Canada and the U.S. are "neighbours, friends and allies" who are "stronger when we work together."
The Premier called for both countries to work together to build what he termed "Fortress Am-Can" to make both nations "stronger, more prosperous and more secure."
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