Benchmark maintains Buy on AppLovin, price target at $525

Published 28/03/2025, 14:26
Benchmark maintains Buy on AppLovin, price target at $525

On Friday, Benchmark analysts maintained their Buy rating on AppLovin Corp (NASDAQ:APP) with a price target of $525.00. The stock, currently trading at $261.70, has delivered an impressive 278% return over the past year according to InvestingPro data. In a statement, the analysts emphasized the company’s transparency and potential for growth. They highlighted the CEO, Adam Foroughi’s message to investors, which addressed concerns raised by short sellers about the company.

Foroughi, in his remarks, encouraged investors to focus on the fundamentals of AppLovin’s business rather than the "noise" created by short sellers. The company’s strong fundamentals are reflected in its 75% gross profit margin and robust revenue growth of 43% in the last twelve months. He pointed out that the complexity of digital advertising could lead to misunderstandings, particularly when it is oversimplified in dramatic reports. The CEO invited stakeholders to review the technical documentation and industry standards to gain a clearer understanding of the company’s operations.

Benchmark analysts pointed out that AppLovin is positioned to capitalize on a significant market opportunity, continuing with the same dedication that has driven its previous successes. Foroughi reaffirmed AppLovin’s commitment to innovation and the creation of long-term value for its stakeholders. He expressed confidence in the company’s future direction and its ability to execute its business strategy effectively.

AppLovin, a company specializing in mobile app development and marketing, has been under scrutiny from short sellers who question the sustainability and transparency of its business model. The CEO’s statement was a direct response to these concerns, aiming to reassure investors of the company’s solid foundation and prospects for growth.

By reiterating the Buy rating and maintaining the price target, Benchmark analysts signal their belief in AppLovin’s potential and the effectiveness of its leadership in navigating the challenges presented by market skeptics. With analyst targets ranging from $105 to $650 and a strong consensus recommendation, the company appears well-positioned despite being slightly overvalued according to InvestingPro Fair Value metrics. The endorsement from Benchmark comes as a vote of confidence in AppLovin’s strategic approach and its focus on harnessing the opportunities within the digital advertising space. Discover 18 additional exclusive insights and comprehensive analysis in the Pro Research Report, available to InvestingPro subscribers.

In other recent news, AppLovin Corporation has engaged the law firm Quinn Emanuel Urquhart & Sullivan to investigate recent short-seller reports targeting the company. This investigation aims to scrutinize the accuracy and motivations behind the allegations, which AppLovin claims contain misleading information. CEO Adam Foroughi emphasized the company’s commitment to transparency and protecting its stakeholders. Meanwhile, FBN Securities has initiated coverage on AppLovin with an Outperform rating, citing the company’s strong position in the mobile gaming market and its expansion into e-commerce. Additionally, Wells Fargo (NYSE:WFC) analyst Alec Brondolo reaffirmed an Overweight rating on the stock, countering concerns raised in a short report by Muddy Waters Research. The short report accused AppLovin of practices that could lead to deplatforming, suggesting a discrepancy in the company’s reported e-commerce performance. Brondolo’s analysis provided a more optimistic view, noting that a significant portion of AppLovin’s e-commerce customers were new to brands. These developments highlight ongoing scrutiny and varied perspectives on AppLovin’s business practices and market position.

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