Benchmark reiterates Buy rating on Criteo stock, citing Google partnership

Investing.com - Benchmark has reiterated its Buy rating and $42.00 price target on Criteo S.A. (NASDAQ:CRTO), currently trading at $21.96 and showing signs of undervaluation according to InvestingPro analysis, following the announcement of a significant partnership with Google.

Google recently signed its first onsite retail media partnership with Criteo, which will allow Google advertisers to purchase sponsored product and search placements on Criteo-powered retailer sites directly through Google SA360 (Search Ads 360).

The integration will function via Criteo’s Commerce MAX (DSP) API, which Benchmark notes can be implemented quickly compared to Criteo’s RTB partnership with Microsoft that remains in progress.

Benchmark believes Google’s endorsement should expand both direct and indirect demand for Criteo’s retail media offerings in terms of volume and standardization.

The firm also points out that since the Google API will be deployed before Microsoft RTB, this provides time for potential future Google RTB synergies to develop.

In other recent news, Criteo reported impressive financial results for Q2 2025, significantly surpassing analysts’ expectations. The company achieved an adjusted earnings per share (EPS) of $0.92, outperforming the forecasted $0.71, which represents a surprise of 29.58%. Revenue also exceeded projections, reaching $483 million compared to the anticipated $275 million, resulting in a surprise of 75.62%. These results highlight Criteo’s strategic innovations and strong market positioning. Additionally, Criteo announced a new integration with Google for onsite retail media, marking it as Google’s first partner in this area. This collaboration will initially be available through a limited beta to select customers in the Americas via Google Search Ads 360, with plans for global expansion. The partnership will allow advertisers to create and optimize campaigns across Criteo’s network of over 200 retailers directly within Google’s platform. These developments reflect Criteo’s ongoing efforts to enhance its offerings and expand its market reach.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.