Bernstein reiterates Market Perform rating on Alphabet stock at $185 target

Published 19/08/2025, 13:12
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Investing.com - Bernstein SocGen Group has reiterated its Market Perform rating on Alphabet (NASDAQ:GOOGL) stock with a price target of $185.00. The tech giant, currently trading at $203.50 and near its 52-week high of $207.05, has received upward earnings revisions from 30 analysts according to InvestingPro data.

The firm’s analysis draws parallels between the current artificial intelligence landscape and the mobile platform wars of the early 2010s.

Bernstein recalled a 2010 meeting with a global telecom operator that was launching its own app marketplace, believing its large user base would attract developers despite Apple (NASDAQ:AAPL)’s growing iPhone and App Store ecosystem.

By 2013, Android and iOS platforms had collectively surpassed one billion users, demonstrating how Google and Apple’s focus on attracting developers proved crucial to their platform dominance.

The firm now questions what Google can showcase to developers at its annual I/O event to establish similar dominance in the artificial intelligence space. With a strong financial health score rated as "GREAT" by InvestingPro, and trading at a P/E ratio of 21.46, Alphabet appears well-positioned to invest in its AI future.

In other recent news, Alphabet has been the focus of multiple developments. BMO Capital reiterated its Outperform rating on Alphabet stock, maintaining a $225 price target as the company awaits a significant antitrust decision from the U.S. District Court. The court previously found Google guilty of maintaining its search monopoly through exclusionary agreements. Meanwhile, Cantor Fitzgerald maintained a Neutral rating on Alphabet amid reports of an unsolicited $34.5 billion bid from AI search startup Perplexity to acquire its Chrome browser. Additionally, OpenAI CEO Sam Altman expressed interest in acquiring Google Chrome, alongside plans for substantial investments in data centers.

In technology advancements, Google unveiled the Gemma (EGX:ECAP) 3 270M model, a compact AI model designed for efficient task-specific applications, adding to its expanding Gemma family. In related partnership news, Terawulf Inc (NASDAQ:WULF). secured a 200 MW deal with Fluidstack and partnered with Google, leading Northland to raise its price target on Terawulf to $12 while maintaining an Outperform rating. These recent developments highlight significant strategic moves and technological advancements involving Alphabet and its associated partners.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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