Bernstein SocGen lowers Brown Forman stock price target to $53

Published 03/06/2025, 16:00
Bernstein SocGen lowers Brown Forman stock price target to $53

On Tuesday, Bernstein SocGen Group analysts adjusted the price target for Brown Forman (NYSE:BFb) stock (NYSE:BF-B) to $53 from $57.50 while keeping an Outperform rating. This change comes as the company faces challenges related to tariff risks and consumer pressure in the United States.

Brown Forman is preparing to announce its fourth-quarter fiscal year 2025 results on Thursday before the market opens, followed by a conference call later in the morning. The company is currently navigating uncertainties linked to tariff policies, particularly those originating from the U.S. administration.

The fluctuating situation regarding reciprocal tariffs has led investors to exercise caution. Bourbon, a key product for Brown Forman, was temporarily excluded from EU retaliatory tariffs but has since been reinstated. The European Union has indicated it may expedite retaliatory actions if the U.S. administration proceeds with its tariff plans, including a proposed 50% levy on steel and aluminum imports.

According to Bernstein SocGen analysts, a potential 50% tariff on U.S. whiskey sold in the EU could result in a 10% reduction in Brown Forman’s earnings before interest and taxes (EBIT). This situation has prompted investors to adopt a wait-and-see approach, as they weigh the implications of potential tariff implementations on the company’s financial performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.