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On Tuesday, Bernstein SocGen Group analysts adjusted the price target for Brown Forman (NYSE:BFb) stock (NYSE:BF-B) to $53 from $57.50 while keeping an Outperform rating. This change comes as the company faces challenges related to tariff risks and consumer pressure in the United States.
Brown Forman is preparing to announce its fourth-quarter fiscal year 2025 results on Thursday before the market opens, followed by a conference call later in the morning. The company is currently navigating uncertainties linked to tariff policies, particularly those originating from the U.S. administration.
The fluctuating situation regarding reciprocal tariffs has led investors to exercise caution. Bourbon, a key product for Brown Forman, was temporarily excluded from EU retaliatory tariffs but has since been reinstated. The European Union has indicated it may expedite retaliatory actions if the U.S. administration proceeds with its tariff plans, including a proposed 50% levy on steel and aluminum imports.
According to Bernstein SocGen analysts, a potential 50% tariff on U.S. whiskey sold in the EU could result in a 10% reduction in Brown Forman’s earnings before interest and taxes (EBIT). This situation has prompted investors to adopt a wait-and-see approach, as they weigh the implications of potential tariff implementations on the company’s financial performance.
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