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Investing.com - BofA Securities downgraded Gree Electric Appliances Inc of Zhuhai (000651:CH) from Buy to Neutral and lowered its price target to RMB51.00 from RMB60.00 following disappointing second-quarter results.
The Chinese appliance manufacturer reported a 12% decline in revenue and a 10% drop in net profit after tax during the second quarter, a significant deterioration from its first-quarter performance when revenue grew 14% and net profit increased 26%.
BofA Securities cited Gree’s market share losses in a competitive pricing environment as a key factor in the downgrade, noting the company has maintained stable pricing while competitors launched lower-priced products and sub-brands to capture the mass market.
The investment bank also pointed to Gree’s delayed channel reform efforts compared to industry peers who are adopting models with higher efficiency, increased digitalization, and lower risks for distributors.
BofA Securities reduced its 2025 and 2026 earnings per share estimates for Gree by 6% and 7% respectively, while warning that industry-wide trade-in subsidies might create headwinds and foster a more promotional environment that could further pressure the company.
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