Intuit stock holds Buy rating at Stifel on AI strategy and upmarket push

Published 19/09/2025, 12:54
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Investing.com - Stifel maintained its Buy rating and $800.00 price target on Intuit (NASDAQ:INTU) following the company’s investor day presentation on Thursday. According to InvestingPro data, analyst consensus remains strongly bullish, with price targets ranging from $600 to $971, while the company currently trades near Fair Value levels.

Intuit executives presented their AI+HI (human-intelligence) product vision during the event, outlining a strategy to capture market share among larger, higher-spending customers with an aspiration to accelerate revenue growth to approximately 20% by 2030.

The financial software company projects it could reach approximately $37 billion in revenue and about $45 in earnings per share by 2030 through sustained mid-teens revenue growth and margin expansion.

Stifel noted that roughly 70% of QuickBooks Online customers remain unaware of Intuit’s payroll and payment services, which currently account for approximately 50% of the company’s projected Online Ecosystem growth for fiscal year 2025.

The investment firm expressed confidence in Intuit’s ability to continue its "price-for-value" strategy through AI-driven solutions, with high-growth products representing an increasing percentage of the company’s business mix.

In other recent news, Intuit has reaffirmed its fiscal first-quarter and full-year 2026 guidance, projecting revenue between $20.997 billion and $21.186 billion, which represents a growth rate of approximately 12% to 13%. The company also maintained its non-GAAP earnings per share guidance, anticipating growth of 14% to 15% for the fiscal year. Mizuho reiterated its Outperform rating on Intuit with a price target of $875, noting an internal goal to accelerate revenue growth to 20% by 2030. RBC Capital also maintained its Outperform rating with a price target of $850, citing strong mid-market performance and long-term growth potential. Additionally, BMO Capital reiterated its Outperform rating and a price target of $870, highlighting positive momentum in Intuit’s Tax segment and mid-market opportunities. Mizuho described recent share weakness as a buying opportunity, despite Intuit’s GBSG guidance falling short of expectations. The company continues to focus on expanding its margins and driving growth in key segments.

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