Jefferies reiterates Buy rating on Zillow stock amid brokerage merger

Published 23/09/2025, 10:02
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Investing.com - Jefferies has reiterated a Buy rating on Zillow Group (NASDAQ:ZG) stock with a price target of $100.00, following a merger announcement between two major U.S. real estate brokerages. The stock, which has seen a 22.85% return over the past year despite recent volatility, currently trades at $78.18. According to InvestingPro analysis, Zillow appears overvalued at current levels.

The reiteration comes after Compass and Anywhere Real Estate announced a merger agreement on Monday, potentially combining two of the largest residential real estate brokerages in the United States.

Jefferies believes a key motivation behind the merger is Compass’s desire to scale its Private Exclusives network, which indirectly limits online portals from receiving real-time inventory information.

Despite this potential challenge, Jefferies expects Zillow’s new listing standards to discourage private listing networks from forming, as online portals help maximize visibility and selling price for properties.

The firm maintains its positive outlook on Zillow with the $100.00 price target unchanged, suggesting confidence in the company’s position despite consolidation in the brokerage sector. Analysts tracked by InvestingPro expect the company to return to profitability this year, with projected earnings growth on the horizon.

In other recent news, Zillow Group announced it will unwind certain capped call transactions, which were initially set up in 2019. The company expects to receive 3.1 million shares of its Class C capital stock and $38.2 million in cash from these transactions, thereby reducing the total number of Class C shares outstanding. Piper Sandler reiterated its Overweight rating on Zillow, citing a 44% year-over-year growth in Flex revenue, although this represents a deceleration for the second consecutive quarter. RBC Capital also maintained its Outperform rating, emphasizing the company’s resilience in AI and its strategic market offerings. Additionally, Bernstein upgraded Zillow’s stock to Outperform, increasing its confidence due to mid-teens revenue growth and new business segments. Zillow has also partnered with Berkshire Hathaway HomeServices to offer a premium AI-powered listing tool, which reportedly increases the likelihood of quick sales and higher prices. These developments reflect a series of strategic initiatives and partnerships aimed at enhancing Zillow’s market position.

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