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On Tuesday, JPMorgan analysts assumed coverage of TechTarget , Inc. (NASDAQ:TTGT), issuing a Neutral rating and setting a price target of $18.00.
The coverage transition comes after TechTarget completed its integration with the digital business assets of Informa (LON:INF) Tech in December, which brought additional scale, expertise, and technology to the company, as well as proprietary data—highlighted as a significant element by the analyst.
TechTarget, known for its targeted advertising market presence through IT media content, operates 150 websites and hosts around 800 webinars that concentrate on specific IT sectors, providing B2B tech data with intent.
Since the launch of Priority Engine in 2014, TechTarget has expanded its business model to include a subscription service offering data insights to customers.
The acquisition of Informa Tech's digital business has added 71 brands to TechTarget's portfolio, making it the fourth-largest tech research firm, serving 20 vertical B2B markets with minimal overlap.
The combined entity, now known as Informa TechTarget, leverages a network of sites to offer buyer-intent data and employs account-based marketing strategies to supply IT vendors with valuable data for CRM platforms.
"Operating in a challenged macro environment, Informa TechTarget is likely to deliver mid-single-digit revenue growth and Adj EBITDA margins in the low-20s% for the next few years" said the firm's analysts.
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