Kepler Cheuvreux downgrades Juventus stock to Reduce on revised targets

Published 29/09/2025, 12:42
Kepler Cheuvreux downgrades Juventus stock to Reduce on revised targets

Investing.com - Kepler Cheuvreux downgraded Juventus Football Club SpA (BIT:JUVE) from Hold to Reduce while maintaining its price target of EUR2.50.

The downgrade follows Juventus’s downward revision of its 2026-27 company targets and the announcement of a larger-than-expected capital increase planned for the coming months.

Despite recent weaker-than-expected results, Juventus stock has shown resilience, which Kepler Cheuvreux attributes to increased speculative appeal after Tether Investments acquired an 11% stake, reducing the free float to 15%, along with recent sponsorship announcements including Jeep and an extension of the Adidas contract.

The research firm acknowledged Juventus has made "remarkable improvements in the cost base" but expressed caution due to the club’s reduced business targets and heightened competition in Europe.

Kepler Cheuvreux specifically noted a "widening revenue gap with the top European teams compared to pre-COVID years" as a factor in its more cautious outlook on the stock.

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