Loop Capital cuts Shopify stock target to $120, keeps Buy rating

Published 16/04/2025, 13:14
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On Wednesday, Loop Capital adjusted its price target for Shopify stock (NASDAQ:SHOP), reducing it to $120 from the previous $150, while still maintaining a Buy rating on the shares. According to InvestingPro data, analyst targets for Shopify currently range from $80 to $175, with the stock trading near $84. The firm’s analyst, Anthony Chukumba, revised the target following a comprehensive survey of current Shopify merchants, aiming to understand their experience with the platform more clearly.

The survey results indicated a decline in merchant satisfaction compared to previous quarters, which Chukumba suggests may be an early indicator of a potential recession. Despite the less positive feedback, InvestingPro analysis shows Shopify maintains strong fundamentals with a "GREAT" financial health score and revenue growth of nearly 26% in the last twelve months. The analyst remains optimistic about the company’s financial health, supported by a healthy current ratio of 3.71 and more cash than debt on its balance sheet. He anticipates that Shopify will see an expansion in both operating and free cash flow margins, primarily due to its strategic implementation of artificial intelligence (AI).

Chukumba highlighted recent developments within Shopify that emphasize the company’s commitment to AI. Shopify’s CEO, Tobi Lütke, has reportedly set a directive that no new hiring should occur unless it is clearly demonstrated that AI cannot perform the job. This move is expected to drive efficiency and cost savings for the company, which has already demonstrated strong profitability with a gross margin of over 50%.

While the reduction in the price target reflects growing uncertainties in the near term and a broader downturn in tech sector valuations, Loop Capital’s continued endorsement of a Buy rating signals confidence in Shopify’s long-term prospects. The firm believes that Shopify’s strong fundamentals and strategic use of AI will support its financial performance despite the challenging economic landscape. Investors seeking deeper insights into Shopify’s valuation and growth prospects can access comprehensive analysis and additional metrics through InvestingPro’s detailed research reports, which are available for over 1,400 top US stocks.

In other recent news, Shopify has been the focus of several analyst updates and strategic initiatives. Deutsche Bank (ETR:DBKGn) has maintained its Buy rating on Shopify, setting a price target of $150, based on the company’s strong market positioning and ability to capitalize on trends like unified commerce and Generative AI. Meanwhile, Wolfe Research has adjusted its price target for Shopify to $90, citing concerns about the company’s high valuation and exposure to discretionary spending. Despite this, Wolfe Research continues to rate the stock as Outperform. Similarly, Baird has revised its price target to $110, reflecting a revised revenue estimate and the current market environment, while maintaining an Outperform rating.

Shopify’s commitment to integrating artificial intelligence into its operations has been underscored by CEO Tobias Lutke, who has encouraged staff to adopt AI tools to enhance productivity. JMP Securities has recognized Shopify’s AI focus, maintaining a Market Outperform rating with a price target of $135. Additionally, Shopify’s recent activities, including new product launches, have been noted as positive developments amidst concerns about stock price compression. These updates reflect a mixed outlook on Shopify, with analysts weighing the potential benefits of its strategic initiatives against market challenges.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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