Meta stock price target maintained at $900 by Citizens on Instagram growth

Investing.com - Citizens maintained its Market Outperform rating and $900 price target on Meta Platforms Inc. (NASDAQ:META) on Monday, citing strong growth in Instagram usage. The company, now valued at $1.77 trillion, continues to demonstrate robust financial performance with an impressive 82% gross profit margin.

The financial services firm reported that Instagram’s global time spent grew 18.5% year-over-year, marking the fastest growth rate since March 2024 and representing a 20 basis point acceleration from August.

Citizens highlighted the continued robust growth in AI-recommended, short-form content across Meta’s platforms as a key driver of engagement.

Facebook, Meta’s flagship platform, saw a 5.6% increase in time spent by U.S. users, accelerating 380 basis points month-over-month.

The firm’s maintained $900 price target reflects confidence in Meta’s ability to monetize increasing user engagement across its family of apps, particularly through its AI-recommended content strategy.

In other recent news, Meta Platforms Inc. has been the subject of positive analyst reviews and strategic developments. Citizens analyst reiterated a Market Outperform rating for Meta, with a price target of $900.00, citing artificial intelligence as a key growth driver enhancing advertiser returns. Similarly, TD Cowen maintained its Buy rating, setting a price target of $875.00, expressing confidence in Meta’s continued strong advertising growth through the third quarter of 2025. In addition to analyst insights, Meta is enhancing its Facebook Reels with smarter recommendations and new social features, allowing users to access more relevant and recent content rapidly. This upgrade includes a recommendation engine that surfaces 50% more reels from creators published on the same day. Meanwhile, Instagram, part of Meta Platforms, is exploring the development of a dedicated TV app to expand its video presence, potentially challenging YouTube in the television space. Instagram’s chief, Adam Mosseri, confirmed the exploration of this initiative but noted that there is nothing official to announce yet. These developments reflect Meta’s strategic focus on expanding its platform capabilities and enhancing user engagement.

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