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Investing.com - Noble Capital initiated coverage on SEGG Media Corp. (NASDAQ:SEGG) with an Outperform rating and a $20.00 price target, representing significant upside from the current trading price of $5.75. According to InvestingPro data, the stock has experienced high volatility, falling 47% over the past six months.
The firm views SEGG as a development-stage operator of international sports and gaming businesses with valuable brand assets including Sports.com, Lottery.com, TicketStub.com, and Concerts.com. Noble Capital notes the company was formed out of Lottery.com’s collapse and has been reconstituted under new leadership pursuing an asset-light model. Financial metrics from InvestingPro show the company generated $0.97M in revenue over the last twelve months, with current assets falling short of short-term obligations.
SEGG relaunched Sports.com globally in 2025 as a streaming and digital content platform. The company is also preparing to open the Boca Sports Complex, a 100,000 square-foot arena featuring paddle, pickleball, basketball, golf simulators, and a premium gym, which Noble Capital expects to be the near-term revenue and cash flow driver.
The firm reports SEGG is reviving Lottery.com as a mobile-first platform for digital lottery ticket purchases, with international rollout planned for late 2025 and phased U.S. re-entry pending state licenses.
Noble Capital’s $20 price target is based on a valuation framework assigning $101 million to SEGG’s four domain names and $16 million to the Boca Sports Complex, with a 20% discount applied for execution risk, yielding an $81 million enterprise value. InvestingPro’s Fair Value analysis suggests the stock is currently overvalued, with 12 additional exclusive insights available to subscribers.
In other recent news, Lottery.com Inc., operating as SEGG Media Corporation, has implemented a 1-for-10 reverse stock split of its common stock, effective August 28, 2025. This action consolidates every ten shares into one, while maintaining the par value per share at $0.001. Additionally, SEGG Media announced plans to acquire a 51% controlling interest in DotCom Ventures for $5 million, which includes assets like the domain names concerts.com and ticketstub.com. The acquisition is expected to close shortly. SEGG Media is also set to acquire up to a 51% stake in Veloce Media Group through a staged investment, having already signed relevant agreements.
In other developments, SEGG Media concluded its inaugural Racing Women Training Camp, a program aimed at preparing female drivers for motorsport careers. Furthermore, the company has initiated a CUSIP number change to combat alleged short selling, following a recent corporate rebrand. This move is part of SEGG Media’s broader strategy to modernize its market identity and protect its shareholders.
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