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Investing.com - Piper Sandler has released its September advertising metrics report, highlighting several trends across major digital platforms, with particular focus on companies like Pinterest (NYSE:PINS), which currently commands a market capitalization of $22.5 billion.
Reddit (NYSE:RDDT) users improved by 2% month-over-month, with growth primarily driven by the platform’s Conversation feature, which added 14 million users, while the Feed feature added only 1 million users.
Chinese e-commerce platform Temu’s advertisement units on Meta Platforms (NASDAQ:META) remained approximately in-line with both the previous month and the same period last year, according to the report.
Meta’s cost-per-click (CPC) and cost-per-engagement (CPE) metrics as a percentage of cost-per-thousand-impressions (CPM) continued their downward trend, though the report noted month-to-month figures can be volatile.
Pinterest (NYSE:PINS) monthly active user (MAU) data showed deceleration in both the United States and European Union markets, while Polymarket data suggested Google (NASDAQ:GOOGL) remains on track to have the top large language model (LLM) exiting 2025, with its odds improving following OpenAI’s GPT-5 release.
In other recent news, Pinterest Inc . has been the focus of several analyst updates and evaluations. CFRA has raised its price target for Pinterest to $43 from $38, maintaining a Strong Buy rating, while adjusting its 2025 earnings per share estimate to $1.72. JPMorgan also increased its price target to $44 from $40, citing a positive growth outlook and maintaining an Overweight rating. Mizuho initiated coverage with an Outperform rating and a $50 price target, highlighting a potential upside scenario where shares could reach $62. UBS maintained its Buy rating with a $50 price target, noting mixed regional performance but emphasizing revenue growth in Europe and other markets. Benchmark reiterated its Buy rating with a $48 price target, pointing out strong ARPU growth in Europe and the Rest of the World, despite some concerns in the U.S. and Canada. These developments reflect a mixed but generally positive outlook from analysts regarding Pinterest’s future performance.
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