Piper Sandler maintains Warby Parker stock at Overweight, $20 target

Published 21/05/2025, 12:56
Piper Sandler maintains Warby Parker stock at Overweight, $20 target

On Wednesday, Piper Sandler reaffirmed an Overweight rating with a $20.00 price target on Warby Parker Inc. (NYSE:WRBY). The reiteration follows Warby Parker’s announcement of a partnership with Google (NASDAQ:GOOGL) to develop AI-powered glasses intended for all-day use. This collaboration aims to create future smart glasses that will be launched in a series after 2025, leveraging the Android XR platform. The stock, currently trading at $20.34, has shown significant momentum with a 16.36% gain over the past week. According to InvestingPro analysis, the company is trading above its calculated Fair Value, with analyst targets ranging from $16 to $27.

Warby Parker co-CEO Dave Gilboa stated that the glasses are designed to "enable real-time context and intelligence to augment a wearer’s surroundings as they move through the world." In support of this initiative, Google has pledged up to $75 million to cover product development and commercialization costs for Warby Parker. Additionally, Google is prepared to make an equity investment of up to $75 million in Warby Parker, contingent on achieving certain milestones as part of their long-term partnership agreement.

Piper Sandler’s analysis suggests that the partnership could represent a $30-60 million opportunity, contributing an incremental sales growth of 4-6% compared to the Street’s 2025 sales projection of $876 million, which is expected to grow 14% year-over-year. The comparison is drawn from Luxottica’s Ray-Ban Meta (NASDAQ:META) glasses, which have sold 2 million pairs since late 2023, providing a benchmark for the potential market success of the Warby Parker-Google product line. With a market capitalization of $2.47 billion and current revenue growth of ~14%, Warby Parker shows promising momentum. Want deeper insights? InvestingPro offers exclusive analysis with 12 additional ProTips and a comprehensive Pro Research Report covering key metrics and growth prospects.

In other recent news, Warby Parker has announced a strategic partnership with Google to develop AI-powered eyewear, marking a significant step into the wearable technology market. Google has committed up to $75 million for product development and commercialization, with a potential equity investment of a similar amount. This partnership aims to launch smart glasses after 2025, integrating Warby Parker’s design with Google’s technology. Citi has responded by raising Warby Parker’s price target to $22, reflecting growth opportunities from this collaboration. However, UBS has adjusted its price target for Warby Parker to $20, citing mixed first-quarter results and the impact of tariffs, which could affect the company’s profitability. UBS has also revised its earnings per share forecasts for the coming years, considering the ongoing trade challenges. Meanwhile, Telsey Advisory Group has reduced its price target to $22 but maintains an Outperform rating, highlighting Warby Parker’s solid first-quarter performance and market share growth. The company continues to focus on customer service and growth investments, despite the challenges posed by tariffs.

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