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Investing.com - Piper Sandler raised its price target on Celsius Holdings (NASDAQ:CELH) to $69.00 from $60.00 on Monday, while maintaining an Overweight rating on the energy drink maker’s stock. The company’s stock has delivered impressive returns, with a 121.6% gain year-to-date. According to InvestingPro data, the stock currently trades at high valuation multiples, reflecting strong market confidence in its growth trajectory.
The investment firm cited Celsius’ updated PepsiCo deal as a key factor, noting it positions the company for stronger earnings power going forward. Piper Sandler highlighted the improved distribution position Celsius now enjoys as PepsiCo’s category captain, with full control over energy drink planograms and SKU assortment. This optimism is supported by InvestingPro data showing 11 analysts revising their earnings estimates upward, with the company maintaining a healthy current ratio of 2.11.
The firm raised its 2025 sales estimate for Celsius from approximately $2.32 billion to $2.42 billion, and its 2026 sales forecast from roughly $2.81 billion to $3.30 billion. Despite these increases, Piper Sandler believes its estimates remain conservative. The company has demonstrated strong growth capabilities, with a remarkable 78% revenue CAGR over the past five years. For deeper insights into Celsius Holdings’ growth metrics and valuation analysis, consider exploring the comprehensive research available on InvestingPro.
Significant upside potential was identified for Alani Nu under PepsiCo’s distribution network in tracked convenience stores (currently at 65% ACV), independents, and foodservice channels.
The new $69 price target represents approximately 5 times the 2026 estimated EV/Sales ratio, according to Piper Sandler, which noted its margin projections do not yet reflect better incentive terms or synergies from the deal.
In other recent news, Celsius Holdings has made significant strides in expanding its market presence. The company announced a major acquisition, acquiring the Rockstar Energy brand in the United States and Canada from PepsiCo, expected to add approximately $250 million in annual revenue by the third quarter of 2026. This acquisition is part of a broader partnership with PepsiCo, which also includes plans to distribute the Alani Nu brand through PepsiCo’s distribution network starting in December 2025. Analyst firms have responded positively to these developments, with Truist Securities, Needham, and Jefferies all raising their price targets for Celsius Holdings to $70 and $72, respectively, while maintaining a Buy rating.
Additionally, Celsius Holdings has strengthened its leadership team by appointing Rishi Daing as Chief Marketing Officer, along with creating new executive roles for Kyle Watson and JoBeth Fink. The company also welcomed Michael Del Pozzo, a PepsiCo executive, to its Board of Directors, further solidifying its ties with PepsiCo. These strategic moves reflect Celsius Holdings’ efforts to enhance its market position and leadership capabilities.
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