Scotiabank maintains Alphabet stock rating despite OpenAI’s Atlas threat

Published 22/10/2025, 12:32
Scotiabank maintains Alphabet stock rating despite OpenAI’s Atlas threat

Investing.com - Scotiabank has reiterated its Sector Outperform rating and $310.00 price target on Alphabet (NASDAQ:GOOG), a dominant player in the Interactive Media & Services industry with a market capitalization of $3.03 trillion, following OpenAI’s launch of Atlas, which represents the first significant attempt to replace the traditional search bar with an AI assistant as a browser’s primary interface. According to InvestingPro data, Alphabet has demonstrated robust financial performance with revenue reaching $371.4 billion in the last twelve months.

The bank describes Atlas as a "mixed" development for Google, noting that it could potentially divert high-intent navigational and comparison queries away from Google.com by offering in-line summarization, form-filling, and transaction capabilities. Despite competitive pressures, Alphabet maintains strong fundamentals, with InvestingPro analysis showing impressive returns, including a 52.8% price return over the past year.

Despite these concerns, Scotiabank expects limited near-term impact on Google’s business, citing Atlas’s initial Mac-only launch with restricted access to its agent mode for paying customers, while Chrome maintains "overwhelming distribution, defaults, and deep site compatibility" with over 90% global search market share.

Google is already integrating its Gemini AI assistant into Chrome and Search, which Scotiabank believes is "closing the feature gap fast" while protecting ad signal capture within Google’s ecosystem, though the firm acknowledges that if AI-assisted browsing becomes normalized, ad click volume could potentially decrease.

Scotiabank ultimately frames Atlas as "a modest headwind to classic blue links," a catalyst for accelerated Gemini integration in Chrome, and "a quiet tailwind to GCP" as inference computing needs increase, while noting that "Gemini is strong, and OpenAI seems to be losing the lead" as Google will likely match Atlas’s capabilities soon. With an overall financial health score of "GREAT" from InvestingPro, Alphabet appears well-positioned to navigate these competitive challenges. Discover 15+ additional exclusive ProTips and comprehensive analysis in the Pro Research Report, available for over 1,400 top US stocks.

In other recent news, Alphabet is reportedly in discussions with AI startup Anthropic for a cloud computing deal potentially valued in the high tens of billions of dollars. This agreement would provide Anthropic with substantial computing infrastructure from Google’s cloud division, marking a significant expansion of resources for the AI company. Additionally, Alphabet has launched Google Skills, a new platform offering nearly 3,000 courses and credentials focused on AI and technical skills development. This platform integrates content from various Google initiatives to support learners at all levels. Meanwhile, the National Highway Traffic Safety Administration has initiated a preliminary evaluation into approximately 2,000 Waymo robotaxis to assess their interaction with stopped school buses. In the realm of browser competition, Deepwater Asset Management’s Gene Munster noted that Google is well-equipped to respond to the challenge posed by OpenAI’s new Atlas browser. These developments highlight Google’s strategic moves in cloud computing, education, and autonomous vehicle safety.

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