Stifel reiterates Buy rating on Alphabet stock, maintains $222 price target

Published 21/08/2025, 13:00
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Investing.com - Stifel has reiterated its Buy rating on Alphabet (NASDAQ:GOOGL) stock with a price target of $222.00 following Google’s annual Made by Google event. The tech giant, currently trading at $199.32 and commanding a market cap of $2.42 trillion, is showing strong momentum with its shares trading near their 52-week high of $207.05.According to InvestingPro analysis, Alphabet appears undervalued based on its Fair Value estimates, with 30 analysts recently revising their earnings expectations upward.

The Wednesday event showcased the latest generation of Pixel devices, with Google’s SVP of Platforms & Devices Rick Osterloh highlighting the company’s AI integration plans. Osterloh stated that Gemini AI would be expanding to multiple platforms, saying "This fall, it’s going to be coming to your car, to your TV, and to your smart speakers and smart display in the home...it’s going to be everywhere you are. We are even working on smart glasses with Gemini."

The Made by Google events over the past two years have increasingly focused on artificial intelligence alongside hardware, as Google works to integrate Gemini AI into everyday consumer experiences.

Stifel noted that while Pixel devices currently hold approximately 3% of the U.S. market, the presentation effectively highlighted key differentiators compared to Apple (NASDAQ:AAPL) devices, with Gemini and Agents features taking center stage.

The presentation also featured talk show host Jimmy Fallon, whom Stifel described as a self-proclaimed "expert user" of Google’s technology.

In other recent news, Google has introduced its new Pixel 10 smartphone series, featuring advanced on-device artificial intelligence capabilities with the new Tensor G5 chip. The series includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold, all equipped with Gemini AI to enhance user efficiency. In analyst updates, Bernstein has reiterated a Market Perform rating on Alphabet stock with a price target of $185, drawing comparisons between the current AI landscape and past mobile platform wars. Meanwhile, BMO Capital maintains an Outperform rating on Alphabet with a $225 price target as the company awaits a significant antitrust decision. This decision follows a U.S. District Court finding that Google illegally maintained its search monopoly. Additionally, OpenAI CEO Sam Altman expressed interest in acquiring Google Chrome, despite challenges with the recent GPT-5 rollout. In related developments, Northland raised its price target for Terawulf Inc (NASDAQ:WULF). to $12, citing a new partnership with Google and a significant 200 MW deal with Fluidstack. This partnership is seen as a major confidence boost from a leading AI industry player.

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