TI stock rating maintained amid price hike strategy

Published 10/06/2025, 13:10
TI stock rating maintained amid price hike strategy

On Tuesday, Bernstein analysts provided insights into the semiconductor industry following reports that Texas Instruments (NASDAQ:TXN) (TI) will increase the prices of over 3,300 analog product SKUs globally. The price adjustments, according to Bernstein, are part of TI’s strategy to enhance margins rather than a response to supply shortages. The analyst noted that the majority of the price hikes are below 30%, targeting general-purpose analog components where competition is fierce, particularly in China. Meanwhile, a smaller portion of products, high-precision ADC/DAC chips, will see price increases exceeding 100%. According to InvestingPro data, key industry player Analog Devices maintains strong profitability with a gross margin of nearly 59%, demonstrating the sector’s potential for margin expansion.

The report from Bernstein suggested that TI’s pricing strategy could lead to modest margin improvements for the sector. However, the firm cautioned that the increased prices might not translate into sustainable demand, as they appear to be driven more by inventory restocking rather than a genuine surge in customer demand. Despite three consecutive quarters of mild year-over-year growth in analog sales, according to the World Semiconductor Trade Statistics, and positive sentiments from industry players, the analysts pointed to less encouraging Purchasing Managers’ Index (PMI) data from the U.S. and China and high inventory levels at TI and Analog Devices Inc. (NASDAQ:ADI) as potential concerns. ADI, currently trading above its InvestingPro Fair Value, maintains a healthy current ratio of 2.08 and operates with moderate debt levels, suggesting financial stability despite inventory challenges. For deeper insights into ADI’s valuation and 14 additional ProTips, explore the comprehensive Pro Research Report available on InvestingPro.

The analysts believe that the anticipation of price increases could prompt customers to accelerate their purchases, potentially reinforcing the narrative of an upcoming upcycle and leading to strong second-quarter earnings for 2025. However, they warned that if actual end-user demand remains weak, this could result in a quicker than anticipated destocking cycle. ADI’s revenue is forecast to grow by 12% in FY2025, with 22 analysts recently revising their earnings estimates upward, according to InvestingPro data.

Bernstein also highlighted the risk of TI losing volume share due to the price increases, especially since some of TI’s Chinese customers have already started sourcing from local suppliers like Silergy in light of tariff uncertainties. Nonetheless, the impact of the price adjustments might be limited as the affected SKUs represent less than 5% of TI’s total SKUs, and some changes are customer-specific rather than market-wide.

In conclusion, Bernstein views the price increases as an indication of TI’s shift in focus towards improving margins. The firm also noted that while market share has been a controversial topic for TI, the company’s share has recently begun to rise, suggesting that TI believes the price increases can help recover revenue share and margins, despite potential challenges in volume share.

In other recent news, Analog Devices has reported strong financial performance, with April quarter revenues reaching $2.64 billion and earnings per share (EPS) of $1.85, surpassing consensus estimates. The company has raised its guidance for the July quarter to $2.75 billion in revenue and $1.92 in EPS, exceeding previous market expectations. Evercore ISI has increased its price target for Analog Devices to $280, citing strong revenue reports and expectations of a cyclical upturn. Meanwhile, Truist Securities has lowered its price target to $219, maintaining a Hold rating due to concerns about potential tariff impacts and communication ambiguities. Stifel analysts have reiterated a Buy rating, emphasizing the strength of the company’s automotive segment. Additionally, Analog Devices has played a key role in forming the OpenGMSL Association, which aims to standardize in-vehicle connectivity and accelerate innovation in the automotive ecosystem. Cantor Fitzgerald has maintained a Neutral rating with a price target of $250, noting the company’s robust performance in the industrial sector. These developments highlight the company’s ongoing strategic initiatives and market positioning.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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