Toast stock drops as Evercore ISI notes pricing pressure in lower-end market

Published 22/09/2025, 21:46
Toast stock drops as Evercore ISI notes pricing pressure in lower-end market

Investing.com - Toast Inc (NYSE:TOST) shares fell 7-10% on Monday following a FactSet report indicating lower week-over-week pricing for its monthly starter kit. The company, with a market capitalization of nearly $24 billion and revenue growth of 26% over the last twelve months, has shown significant stock price volatility according to InvestingPro data.

Evercore ISI maintained its In Line rating and $40.00 price target on Toast , noting that the pricing change aligns with their thesis that competition is intensifying in the lower segments of Toast’s serviceable addressable market (SAM), such as casual dining and quick-service restaurants. InvestingPro analysis indicates the stock is currently trading near its Fair Value, with analyst targets ranging from $36 to $60.

The research firm highlighted that unlike in fine dining where Toast dominates with a superior product commanding premium prices, the lower-end market features more comparable competitive offerings typically charging less for both hardware and software.

Other point-of-sale software providers also traded lower Monday, though not as significantly as Toast, with one competitor down only about 2% compared to Toast’s steeper decline.

Evercore ISI characterized Toast as "the premium pricer in the market," suggesting it faces greater risk from pricing compression compared to challengers in the space.

In other recent news, Toast Inc. has garnered attention following its strong second-quarter earnings report. Analysts have responded positively, with several firms adjusting their price targets. Truist Securities increased its price target to $51, maintaining a Buy rating, citing expectations for faster recurring gross profit growth in the coming years. JPMorgan also raised its target to $52, highlighting Toast’s better-than-expected recurring gross profit and EBITDA metrics. Bernstein SocGen Group increased its price target to $48, noting the company’s addition of 8,500 new locations during the quarter. RBC Capital raised its target to $50, acknowledging Toast’s strong annual recurring revenue growth and record net location additions. Baird maintained a Neutral rating with a $48 target, focusing on Toast’s starter kits aimed at smaller restaurants. These developments reflect a positive outlook among analysts regarding Toast’s recent performance and growth trajectory.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.