Truist cuts Amazon stock price target to $230 on tariff concerns

Published 10/04/2025, 11:48
Truist cuts Amazon stock price target to $230 on tariff concerns

On Thursday, Truist Securities adjusted its outlook on Amazon.com (NASDAQ:AMZN) shares by reducing the price target to $230 from the previous $265. Despite this change, the firm maintained a Buy rating on the stock. Currently trading at $191.10, Amazon shows signs of being undervalued according to InvestingPro analysis. The revision comes amid growing concerns over tariffs, especially the significant 125% rate now imposed on goods from China.

The analyst from Truist Securities highlighted that numerous factors are impacting Amazon both positively and negatively. With revenue growth of 11% in the last twelve months and an impressive gross profit margin of 49%, the company has shown resilience. However, the anticipated outcome is a general increase in prices and a probable deceleration in consumer spending. These elements are expected to affect Amazon's growth and profit margins throughout fiscal years 2025 and 2026.

Amazon's diverse business, encompassing e-commerce, advertising, cloud services, and logistics, is seen by Truist as continuing to gain market share. InvestingPro data shows the company maintains a strong financial health score of 3.12 (rated as "GREAT"), operating with moderate debt levels and sufficient cash flows to cover interest payments. Despite the challenges posed by the tariffs, the analyst believes Amazon remains positioned for long-term success. The firm's stance on the stock remains positive at the current valuation levels, suggesting confidence in Amazon's enduring competitive advantage.

The price target adjustment reflects the analyst's assessment of the immediate economic pressures facing the company. The increased tariffs on Chinese goods are likely to have a ripple effect on Amazon's pricing strategies and consumer demand, which could influence the company's financial performance in the near term. Notably, Amazon maintains strong fundamentals with a return on equity of 24% and an Altman Z-Score of 5.47, indicating solid financial stability.

Truist Securities' latest evaluation serves as an update for investors, providing a revised expectation for Amazon's stock value in light of the current trade environment. The firm's continued endorsement of a Buy rating indicates a belief that, despite short-term headwinds, Amazon's strategic position and market presence will support its growth trajectory over the longer term. For deeper insights into Amazon's valuation and growth prospects, investors can access the comprehensive Pro Research Report available on InvestingPro, which includes additional metrics and expert analysis.

In other recent news, Amazon.com Inc. has disclosed its annual shareholder letter, providing insights into the company's financial health and strategic direction for the year ended December 31, 2024. The letter, filed with the SEC, includes a reconciliation of non-GAAP financial measures, offering an additional perspective on Amazon's financial results. In a separate development, Amazon has reportedly halted orders for certain products from China and other Asian countries amid concerns over tariffs announced by President Donald Trump. This decision affects products such as beach chairs and air conditioners, and vendors have been left to manage the consequences of these abrupt cancellations. Additionally, Amazon is planning a $15 billion expansion of its warehouse network, with nearly 80 new logistics facilities expected across the US. This move aims to enhance Amazon's delivery capabilities, although potential impacts from new trade policies remain uncertain. Meanwhile, Baird analyst Colin Sebastian has lowered Amazon's stock price target to $215 from $260, maintaining an Outperform rating. Despite the challenges posed by tariffs, Sebastian believes Amazon's diversified business model will provide resilience in its revenue and margins.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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