UBS reiterates Buy rating on Under Armour stock, sees strong FY27 turnaround

Published 29/09/2025, 15:04
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Investing.com - UBS maintained its Buy rating and $7.50 price target on Under Armour, Inc. (NYSE:UAA) on Monday, citing the enduring value of the company’s brand name. According to InvestingPro data, the stock currently trades at $5.01, significantly below its 52-week high of $11.89, suggesting potential upside opportunity.

The investment firm expressed confidence that Under Armour will better leverage its brand assets in the future compared to recent years. This view was reinforced by presentations at UBS’s second annual Athletic Training & Lifestyle Innovation Day & 5K event.

UBS acknowledged that tariffs will likely have a "pronounced negative impact" on Under Armour’s sales and margins in fiscal year 2026, creating near-term headwinds for the athletic apparel maker.

Despite these challenges, the firm projects a "strong FY27 turnaround" for Under Armour as the company navigates through the temporary tariff-related difficulties.

UBS expects investor sentiment toward Under Armour to shift "to positive from negative" as this business inflection materializes, supporting its continued Buy recommendation on the stock.

In other recent news, Under Armour has been the focus of several significant developments. The company recently held its annual meeting of stockholders, where all nominated directors were re-elected to the board, and the shareholders approved the auditor. In financial moves, Under Armour announced the satisfaction and discharge of its 3.25% Senior Notes due 2026, having deposited sufficient funds with Wilmington Trust to meet all payment obligations. This release from obligations under the notes marks a notable financial step for the company.

Analyst opinions on Under Armour have varied, with Stifel maintaining a Buy rating and a $9.00 price target, viewing the stock as a value opportunity. Conversely, Rothschild Redburn downgraded the stock from Buy to Neutral, reducing the price target to $6.00, citing a delayed recovery timeline. Meanwhile, Williams Trading also adjusted its outlook, lowering the price target to $7.00 from $10.00, yet maintaining a Buy rating, acknowledging the longer-than-expected timeline for brand improvements. These recent developments highlight the mixed analyst perspectives on Under Armour’s future trajectory.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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