Viking Holdings stock price target raised by Truist to $59 on resilient luxury demand

Investing.com - Truist Securities raised its price target on Viking Holdings (NYSE:VIK) to $59.00 from $55.00 while maintaining a Hold rating following the company’s second-quarter earnings report. The stock, currently trading near its 52-week high of $65.37, has delivered an impressive 84.84% return over the past year. According to InvestingPro analysis, Viking appears to be trading above its Fair Value.

The luxury cruise operator continues to demonstrate resilience in the high-end consumer market, with average bookings per PCD (Per Cabin Day) for 2026 reaching $866, up 4% compared to the same time last year for 2025 bookings. This growth aligns with Viking’s robust revenue growth of 17.72% over the last twelve months. InvestingPro data reveals 13 additional key insights about Viking’s performance and outlook.

While this 4% growth represents a deceleration from the 10% year-over-year growth observed a year ago, Truist considers it "respectable" given Viking’s significant capacity expansion in both its River and Ocean cruise segments.

Truist positioned Viking on "the better side of the bifurcation in consumer spending trends," noting that upper-end consumers continue to spend at moderate growth rates while mid and lower-end segments face increasing pressure.

The firm observed that unlike competitors Carnival, Norwegian Cruise Line, and Royal Caribbean, Viking does not have upgraded private islands to drive demand, yet still maintains its position in the luxury cruise market as "the most upper-end consumer-centric company" in Truist’s coverage universe.

In other recent news, Viking Holdings reported strong second-quarter earnings, with adjusted EBITDA reaching $633 million, surpassing consensus expectations of $593 million by 7%. However, the company’s adjusted EPS matched consensus estimates due to currency losses impacting the overall performance. UBS responded to these results by raising its price target on Viking Holdings to $69, maintaining a Buy rating and citing the robust demand from luxury consumers despite the company’s significant capacity expansion.

Stifel also reiterated its Buy rating with a $75 price target, noting consistent forward booking trends and a 4% increase in 2026 pricing since Viking’s initial public offering. Meanwhile, Goldman Sachs maintained its Neutral rating with a $60 price target, acknowledging the company’s strong business fundamentals and projecting continued double-digit revenue growth. Melius Research supported a Buy rating with a $62 target, despite a recent 3% stock decline. Truist Securities, however, maintained a Hold rating with a $55 price target following the earnings report.

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