Williams Trading lifts Birkenstock stock target to $73, keeps Buy rating

Published 16/05/2025, 15:20
Williams Trading lifts Birkenstock stock target to $73, keeps Buy rating

On Friday, Williams Trading analyst Sam Poser increased the price target for Birkenstock Holding plc (NYSE:BIRK) shares to $73.00, up from the previous target of $58.00, while reiterating a Buy rating on the stock. The company’s stock has already shown impressive momentum, gaining nearly 10% in the past week. Poser’s optimistic outlook is based on the company’s strong brand management and financial performance, highlighting Birkenstock as potentially the best run brand within their coverage area due to its high margins and consistent full price sales. According to InvestingPro data, the company maintains an impressive gross profit margin of 59%.

Poser praised the company’s recent earnings call, noting management’s straightforward approach and the decision to raise their financial guidance. Birkenstock’s business strategy, which includes maintaining a degree of scarcity in the market, was cited as a key factor in the brand’s ability to sustain double-digit revenue growth and margin expansion. InvestingPro data confirms this strong performance, showing revenue growth of nearly 20% in the last twelve months, with analysts forecasting 17% growth for the current fiscal year.

The analyst emphasized Birkenstock’s efficient, vertically integrated production system located in Europe, which benefits from sourcing over 95% of materials from the continent. This strategic approach has led to increased efficiencies, particularly at the Pasewalk factory, and has allowed Birkenstock to deliver compelling products across various categories. The company’s operational excellence is reflected in its "GREAT" Financial Health score on InvestingPro, which offers 13 additional key insights about the company’s performance and valuation in its comprehensive Pro Research Report.

The company’s global commitment to running a scarcity model has been successful, allowing Birkenstock to consistently realize full prices for its products. This strategy, combined with the brand’s strong performance and management’s effective approach, underpins Williams Trading’s positive rating and the raised price target for Birkenstock shares. The company maintains a healthy current ratio of 3.06, indicating strong liquidity to support its growth initiatives.

In other recent news, Birkenstock Holding plc has caught the attention of several analyst firms due to its notable financial performance. Stifel has raised its price target for Birkenstock to $70, citing the company’s revenue growth and gross margin performance that exceeded expectations. The firm noted a €10 million increase in revenue and an 18% growth in constant currency, attributing this to the brand’s expanding global presence and popularity among younger consumers. BofA Securities also revised its price target upwards to $73, highlighting Birkenstock’s strong sales growth and improved gross margins, with adjusted EBITDA surpassing their estimates by 4.5%.

BTIG analyst Janine Stichter increased the price target to $72, emphasizing Birkenstock’s robust fiscal second quarter performance and its potential to deliver double-digit percentage growth in revenue. Meanwhile, BMO Capital Markets set a new price target of $75, pointing to the company’s impressive growth trajectory and its ability to maintain strong profit margins despite economic uncertainties. Across the board, analysts have expressed confidence in Birkenstock’s strategic positioning and resilience in the face of challenges such as tariffs and a fluctuating macroeconomic environment. These developments reflect a positive outlook on Birkenstock’s continued growth and financial health.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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