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On Monday, Zuanic and Associates analysts initiated coverage of Rubicon Organics (OTC:ROMJF) Inc (TSXV:ROMJ; OTC:ROMJF) with an Overweight rating. The decision reflects the company’s strong position in the premium segment of Canada’s recreational cannabis market.
Rubicon Organics has reported impressive sales growth, with a 39% increase in the first quarter of 2025, outpacing the market’s 5% growth. Over the past four years, the company has averaged an annual sales growth of 51%. The company remains profitable, cash flow positive, and carries minimal net debt.
The firm is expanding its capacity by 40% through an acquisition to meet increasing demand in Canada. Rubicon Organics is also exploring international markets with a cautious approach. The company has launched 14 new genetics in the past year and maintains strong consumer brand loyalty with its premium brands, 1964 and Simply Bare.
Rubicon Organics is seen as a strategic asset in the industry, consolidating its leadership in the premium segment. The stock currently trades at 0.4 times the firm’s calendar year 2026 sales estimates and 2.3 times EBITDA, based on projected enterprise value. The analysts did not set a price target but noted potential upside could be four to seven and a half times by December 2026 at one to two times enterprise value to sales.
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