# Kraft Heinz to eliminate artificial colors from U.S. products by 2027

Published 17/06/2025, 12:06
© Reuters.

PITTSBURGH & CHICAGO - The Kraft Heinz Company announced Tuesday it will stop launching new U.S. products with Food, Drug & Cosmetic (FD&C) colors, effective immediately, and will remove these artificial colors from its entire U.S. product portfolio by the end of 2027.

Nearly 90 percent of the company’s U.S. products are already free of FD&C colors, according to a press release statement. For remaining products containing these artificial colors, Kraft Heinz plans to either remove colors where not essential, replace them with natural alternatives, or develop new color solutions.

"The vast majority of our products use natural or no colors, and we’ve been on a journey to reduce our use of FD&C colors across the remainder of our portfolio," said Pedro Navio, North America President at Kraft Heinz.

The company noted that its Kraft Mac & Cheese has been free of artificial colors since 2016, while Heinz Tomato Ketchup has never contained artificial dyes, deriving its red color from tomatoes.

This initiative is part of Kraft Heinz’s broader nutritional improvement efforts. The company reports making changes to more than 1,000 product recipes over the past five years, adding protein and fiber while reducing sugar, salt, and saturated fat. Kraft Heinz states it is on track to reduce sugar across its portfolio by nearly 55 million pounds by the end of this year.

The company is also working with brand licensees to encourage them to eliminate FD&C colors from licensed products.

Kraft Heinz (NASDAQ:KHC) sources ingredients domestically, including tomatoes from California, cucumbers from Ohio and Michigan, potatoes from Idaho, and dairy from upstate New York farms.

In other recent news, Kraft Heinz Company has announced a significant $3 billion investment to upgrade its U.S. factories. This move is aimed at enhancing efficiency and reducing costs amidst ongoing tariff challenges. The investment is expected to create approximately 3,500 new construction jobs and facilitate the introduction of new products. Meanwhile, Kraft Heinz’s recent first-quarter earnings report showed a 10% decrease in earnings per share from the previous year, despite exceeding analysts’ profit expectations. Organic sales declined by 4.7%, with a notable 7.1% volume/mix downturn in the North American segment. Stifel analysts have responded by lowering Kraft Heinz’s stock price target to $30, maintaining a Hold rating. Additionally, Kraft Heinz’s board has undergone changes, with two directors stepping down, reducing the board size from 12 to 10 members. These developments come as Kraft Heinz continues to explore strategic transactions to boost growth and profitability.

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