Abercrombie & Fitch launches activewear collection with TJ and Dani Watt

Published 21/08/2025, 12:38
Abercrombie & Fitch launches activewear collection with TJ and Dani Watt

NEW ALBANY, Ohio - Abercrombie & Fitch Co. (NYSE:ANF) unveiled Thursday a multi-season partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, former professional soccer player Dani Watt, for its activewear brand Your Personal Best (YPB).

The first collection, available beginning Thursday in stores and online, marks Abercrombie’s first collaboration for the YPB line launched in 2022. The partnership will span three seasonal drops through Summer 2026.

The debut release features men’s apparel including shorts, tees, tanks and hoodies, while the women’s line includes leggings, sports bras and sweatshirts. Items are priced between $29 and $90.

"Working with such a great design and marketing team at Abercrombie and being able to do this alongside my wife has been absolutely incredible," TJ Watt said in the press release statement.

According to the company, TJ Watt first discovered the YPB line when his wife added it to his training wardrobe, leading to conversations about creating a collection together.

The YPB activewear line features performance products with four-way stretch, breathable fabrics, and is available in sizes XXS-XXL with options for different lengths.

Carey Collins Krug, Chief Marketing Officer at Abercrombie & Fitch Co., stated that the Watts "bring authenticity and athletic insight to every stage of the process."

The collection is designed for versatility, suitable for workouts and casual wear, according to the company’s announcement. With the company’s earnings report due in 6 days, InvestingPro analysis suggests ANF is currently undervalued, with multiple analysts revising their earnings expectations upward for the upcoming period. Discover more insights and 12 additional ProTips about ANF’s potential through InvestingPro’s comprehensive research reports.

In other recent news, Abercrombie & Fitch reported strong first-quarter earnings with an earnings per share (EPS) of $1.59, surpassing consensus estimates. Revenue for the quarter was $1.10 billion, exceeding expectations by $38 million, and marking an 8% year-over-year increase. Citi analyst Paul Lejeuz raised the company’s price target to $105 from $98, maintaining a Buy rating following the robust earnings. Meanwhile, JPMorgan adjusted its price target for Abercrombie & Fitch to $141 from $147, while keeping an Overweight rating. CFRA also revised its price target to $152 from $169, reiterating a Strong Buy rating, and noted a decrease in the fiscal year 2026 EPS estimate to $10.50. The company provided an optimistic forecast for fiscal year 2025, projecting EPS between $9.50 and $10.50, which is above market predictions. Additionally, second-quarter sales are expected to grow by 3-5%, exceeding market expectations. Raymond James maintained an Outperform rating with a price target of $90, highlighting the company’s revenue growth and control over expenses.

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