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SEATTLE - Alaska Airlines and Hawaiian Airlines introduced Atmos for Business on Wednesday, a new self-managed travel program targeting small and mid-sized companies with at least $5,000 in annual travel spend. The initiative comes as Alaska Airlines demonstrates strong financial performance, with revenue growing nearly 28% over the last twelve months to $13.45 billion, according to InvestingPro data.
The program allows businesses to earn one point for each dollar spent on flights, which can be redeemed for future travel on Alaska, Hawaiian, or their more than 30 global partners. Simultaneously, individual travelers can link their personal Atmos Rewards accounts to earn points and receive a 10% bonus on status points for business bookings. With the company’s market capitalization at $6.24 billion and analysts projecting continued sales growth, the loyalty program launch appears well-timed.
"Atmos for Business delivers a compelling proposition for both companies and their travelers," said Brett Catlin, vice president of loyalty, alliances and sales, in a press release statement.
The platform includes features designed to streamline corporate travel management, such as multiple payment options, team-based booking capabilities, and consolidated reporting tools. For travel within Hawaii, the program offers additional benefits including two free checked bags and complimentary standby for earlier flights on the same route.
Alongside the program launch, the airlines introduced the Atmos Rewards Visa Business card, which offers cardholders benefits including an annual $99 Companion Fare after qualifying purchases, a free checked bag, and preferred boarding. Cardholders earn three Atmos Rewards points per dollar on eligible Alaska and Hawaiian Airlines purchases.
The combined network of Alaska and Hawaiian Airlines serves more than 140 destinations from West Coast and Hawaii hubs, with European routes to Rome and London planned for spring 2026. Hawaiian Airlines is scheduled to join the oneworld alliance, of which Alaska is already a member, in spring 2026.
Alaska Air Group, the parent company of both airlines, trades on the New York Stock Exchange as ALK. According to InvestingPro analysis, the stock appears undervalued at its current price of $54.14, trading at a P/E ratio of 21.84. For deeper insights into Alaska Air Group’s valuation and growth prospects, investors can access the comprehensive Pro Research Report, available exclusively on InvestingPro, which covers over 1,400 US stocks with detailed analysis and actionable intelligence.
In other recent news, Alaska Air has adjusted its third-quarter 2025 earnings guidance to the lower end of its previous range of $1.00-$1.40, citing increased unit costs in both fuel and non-fuel categories. This update led Evercore ISI to lower its price target for Alaska Air from $70.00 to $65.00, though the firm maintains an Outperform rating on the stock. Diana Birkett Rakow will assume the role of CEO at Hawaiian Airlines, effective October 29, following the retirement of Joe Sprague. Rakow, who is currently the senior vice president of public affairs and sustainability at Alaska Airlines, will continue reporting to Alaska Air Group CEO Ben Minicucci.
Alaska Airlines is also launching new international services, including a nonstop route between Seattle and Seoul starting September 12, and another between Seattle and Reykjavík beginning May 28, 2026. The Seattle-Seoul route will operate five times weekly using Hawaiian Airlines’ 787-9 Dreamliner aircraft. Meanwhile, the Seattle-Reykjavík route will be a summer seasonal service flown with Boeing 737-8 MAX aircraft and will include complimentary Wi-Fi. Additionally, Alaska Airlines plans to equip its entire fleet with Starlink Wi-Fi by 2027, promising gate-to-gate connectivity with speeds up to 500 Mbps. The airline claims this service will offer more high-speed internet departures from Seattle-Tacoma International Airport than any other carrier.
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