Amazon expands Buy with Prime to Dearfoams and Baggallini websites

SEATTLE - Amazon (NASDAQ:AMZN), the $2.35 trillion retail giant with annual revenues exceeding $670 billion, has expanded its Buy with Prime service to include products from lifestyle brands Dearfoams and Baggallini, according to a press release statement issued Tuesday. According to InvestingPro data, Amazon maintains a robust 49.61% gross profit margin, demonstrating its operational efficiency in the e-commerce space.

The service allows Prime members to use their membership benefits, including fast, free delivery and easy returns, when shopping directly on these brands’ websites rather than on Amazon.com. This expansion aligns with Amazon’s growth strategy, which has delivered an impressive 10.87% year-over-year revenue increase. For detailed analysis of Amazon’s growth metrics and 12 additional exclusive insights, check out the comprehensive research available on InvestingPro.

Buy with Prime first launched on Dearfoams.com this summer and has since expanded to more than 50 products across the site following what the company described as strong customer adoption. RG Barry Brands, which owns both Dearfoams and Baggallini, has now extended the service to Baggallini.com, covering over 40 of its best-selling bags.

"Buy with Prime extends that promise to the shopping experience itself, whether it’s Dearfoams delivering comfort in every step or Baggallini’s signature style," said Corinne Baker, Senior Vice President, DTC, E-Commerce & Marketplaces at RG Barry Brands.

The service allows shoppers to discover Prime-eligible items on the brands’ websites and verify their Prime membership during checkout. Amazon then fulfills the order, and customers can track their purchases through their Amazon accounts.

Among the products available through Buy with Prime are Dearfoams’ Fireside Sydney Genuine Shearling Scuff for women and Baggallini’s Modern Convertible Travel Backpack.

Amazon launched Buy with Prime in 2022 to help direct-to-consumer merchants increase shopper conversion and reduce customer acquisition costs. According to Amazon, 50% of Prime members are more likely to buy again from websites that offer Prime shopping benefits, and 95% of shoppers who have used Buy with Prime have indicated they’re likely to use it again. With the company currently trading near its InvestingPro Fair Value and maintaining strong financial health scores, this strategic expansion could further strengthen Amazon’s market position. Discover more insights about Amazon’s valuation and growth potential in the exclusive Pro Research Report, available along with analysis of 1,400+ other top stocks.

In other recent news, Amazon.com has agreed to a $2.5 billion settlement with the Federal Trade Commission over allegations related to its Prime subscription practices. This settlement includes a $1 billion civil penalty and $1.5 billion in consumer refunds for those affected by unauthorized enrollments or delayed cancellations. Additionally, Amazon’s autonomous vehicle subsidiary, Zoox, is seeking regulatory exemptions from the National Highway Traffic Safety Administration to operate driverless cars without traditional controls, indicating potential plans for broader commercial deployment. In analyst updates, Mizuho initiated coverage on Amazon with an Outperform rating, citing expected growth in Amazon Web Services, while TD Cowen reiterated a Buy rating following the introduction of new AI tools for sellers at Amazon’s recent conference. Meanwhile, Citizens JMP lowered its price target for The Trade Desk to $60, maintaining a Market Outperform rating, due to concerns over reduced advertising spending in certain sectors and regulatory impacts. These developments highlight ongoing strategic and regulatory activities within Amazon and The Trade Desk.

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