Apple Vision Pro with M5 chip, dual knit band to launch October 22

CUPERTINO - Apple (AAPL), the $3.68 trillion technology giant with consistently strong financial health, announced an upgraded version of its Vision Pro headset featuring the new M5 chip, which promises improved performance, sharper display rendering, and extended battery life of up to two and a half hours for general use. The company, currently trading near its 52-week high, continues to demonstrate its innovation leadership in the hardware sector.

The refreshed spatial computing device will include a new Dual Knit Band designed for better comfort and the latest visionOS 26 operating system. It will be available in stores beginning October 22, with pre-orders open now in multiple countries including the U.S., Canada, and several European and Asian markets. According to InvestingPro data, Apple’s robust annual revenue of $408.62 billion demonstrates its strong market position in consumer electronics.

According to the company’s press release, the M5-powered Vision Pro renders 10 percent more pixels on its micro-OLED displays compared to the previous generation and can increase refresh rates up to 120Hz for reduced motion blur. The Neural Engine in the M5 chip makes AI-powered features run up to 50 percent faster for system experiences and up to twice as fast for third-party apps.

The new Dual Knit Band features upper and lower straps 3D-knitted as a single piece with a dual-rib structure for cushioning and breathability. The lower strap contains tungsten inserts that provide counterweight for balance and stability.

VisionOS 26 introduces new features including widgets that integrate into a user’s space, enhanced Personas for FaceTime calls, and spatial scenes that add depth to photos using generative AI.

Apple also announced that select live NBA Lakers games will be available in Apple Immersive later this season, alongside new content from partners including the BBC and Red Bull.

The upgraded Apple Vision Pro starts at $3,499 for the 256GB model, with 512GB and 1TB options also available. The Dual Knit Band can be purchased separately for $99. With Apple’s P/E ratio at 37.72 and current market analysis from InvestingPro suggesting the stock is trading above its Fair Value, investors can access detailed valuation metrics and 15+ additional ProTips through the comprehensive Pro Research Report.

In other recent news, Samsung has maintained its leadership in the global smartphone market, with shipments rising 6.3% year-over-year to 61.4 million units in the third quarter of 2025. This growth contributed to an overall increase in global smartphone shipments by 2.6%, according to IDC data. Meanwhile, Apple has been actively engaging with the Indian government to seek changes in the country’s income tax law, which could impact its future manufacturing growth in India. Additionally, Apple’s new iPhone Air will soon be available for pre-order in China, as regulatory approvals for eSIM services have been granted. The iPhone Air will be unique in China for its support of embedded digital SIMs. UBS has maintained its Neutral rating for Apple, citing that iPhone demand may have reached its peak. In China, the smartphone market experienced modest growth of 1.3% in August, with shipments remaining flat month-over-month despite government stimulus measures.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.