BARK migrates subscription base to Ordergroove and Shopify

NEW YORK - BARK, Inc. (NYSE:BARK), a dog-focused brand, has completed the migration of its subscriber base to Ordergroove’s subscription platform and Shopify’s eCommerce engine, the company announced in a press release. According to InvestingPro data, BARK maintains impressive gross profit margins of 62.19% and holds more cash than debt on its balance sheet, though the stock is currently trading near its 52-week low.

The migration involves BARK’s recurring revenue operations, which processed 13 million direct-to-consumer orders in fiscal year 2025 and represents hundreds of millions in recurring revenue across its BarkBox, Super Chewer, and BARK Bright product lines.

Prior to the migration, BARK operated two separate subscription platforms, which the company said required significant engineering resources and increased technical debt. The consolidation aims to reduce operational complexity while enabling new subscriber experiences. While BARK’s operational improvements are promising, InvestingPro analysis indicates the company faces challenges ahead, with analysts anticipating a sales decline in the current year. For deeper insights into BARK’s financial health and growth prospects, investors can access the comprehensive Pro Research Report, available exclusively on InvestingPro.

"Working with Ordergroove and Shopify strengthens the technology that powers our business and gives us the flexibility to deliver more personalized, seamless subscriber experiences," said Meghan Knoll, Chief Experiences Officer at BARK.

The new infrastructure will allow BARK to implement flexible delivery models, test advanced promotions, and optimize product performance. The platform also enables "Rotating Clubs" functionality, which allows the company to curate boxes from a single product catalog.

The migration follows BARK’s fiscal Q1 2025 performance, which the company described as its strongest direct-to-consumer gross margin quarter to date. Based on InvestingPro’s Fair Value analysis, BARK appears to be currently undervalued, despite facing profitability challenges with negative earnings of $0.17 per share over the last twelve months.

Greg Alvo, CEO of Ordergroove, stated that the partnership will help "strengthen the connection between dog parents and their dogs through flexible and engaging subscriber experiences."

Josh Rice, VP of Commercial at Shopify, added that the migration "demonstrates the power of our Shopify platform in supporting complex subscription models and high-volume operations for leading brands."

The information in this article is based on a press release statement from BARK, Inc.

In other recent news, BARK Inc. announced its Q1 2025 earnings, reporting a revenue of $102.9 million. This figure surpassed analyst forecasts, which ranged between $99 million and $101 million. However, the company reported an earnings per share (EPS) of -$0.02, slightly missing the forecast of -$0.01. Despite the revenue beat, BARK’s stock experienced a pre-market decline. These developments provide investors with the latest insights into the company’s financial performance.

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