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LONDON - Aeorema Communications plc’s (AIM:AEO) creative brand experience agency, Cheerful Twentyfirst, has secured the Best Creative Concept award at the 2025 micebook Awards for the third consecutive year, the company announced Friday.
The award, presented by a panel of industry experts and voted for by peers, recognizes the agency’s creative work in audience engagement and experiential design. The achievement coincides with Cheerful Twentyfirst’s 40-year anniversary in the live event industry.
The agency focuses on delivering B2B and B2E brand experiences across global markets with what it calls an "Audience Above All" philosophy that emphasizes strategic creativity and measurable impact.
"Winning this award for the third year running is a tremendous achievement. Our consistency is rooted in our ’Audience Above All’ philosophy," said Steve Quah, CEO of Aeorema Communications, in a press release statement.
Simon Baird, Creative Director of Cheerful Twentyfirst, noted the agency has been "building sports stadiums on sand, partner conferences in Tokyo, product launches in New York, and creative experiences that push the limits."
Aeorema Communications operates offices in London, New York, and Amsterdam, providing event services including live, virtual, and hybrid experiences to international clients across sectors such as finance, professional services, IT, gaming, fashion, and fintech.
The company’s portfolio includes Cheerful Twentyfirst, its North American division Cheerful Twentyfirst, Inc., and Eventful Limited, which specializes in venue sourcing, event management, and incentive travel.
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