Chinese automaker WEY partners with KUKE Music for in-car audio

BEIJING - WEY, the premium intelligent new energy vehicle brand under Great Wall Motor (GWM), has partnered with KUKE Music (NYSE:KUKE) to launch a customized in-car music application, according to a press release statement issued Thursday. KUKE, with a market capitalization of $59 million and currently showing weak financial health according to InvestingPro metrics, has seen its stock decline over 82% in the past year.

The collaboration integrates KUKE’s classical music library with GWM’s Coffee OS smart cockpit system to deliver personalized music experiences for drivers. The application will first be deployed in GWM’s new intelligent NEV models. Despite maintaining a healthy gross margin of 39%, KUKE’s revenue has declined by 36% in the last twelve months.

The "KUKE Music" application features AI-driven personalized recommendations, scenario-based music selection that adapts to driving conditions, mood-based playlist adjustments, and access to classical music selections.

"This collaboration transcends in-car entertainment—it’s a breakthrough in emotional cockpit interaction," a GWM executive said in the statement.

KUKE Music CEO Leng Shan indicated the partnership aligns with the company’s global expansion strategy, particularly targeting the U.S. market. "In-car audio is the golden track for music services and core to KUKE’s globalization," Shan stated.

The application will be available in GWM’s new intelligent NEV models through over-the-air updates or offline channels. Both companies plan to extend their partnership to more GWM models and explore additional services.

KUKE Music holds one of the world’s largest classical music libraries, including resources from labels such as Naxos. The company aims to leverage this partnership as a model for future collaborations with other automotive brands in global markets. InvestingPro subscribers can access 12 additional key insights about KUKE’s financial position and growth prospects, helping investors make informed decisions about this emerging market opportunity.

This marks KUKE’s second major automotive partnership following a previous collaboration with Huawei in China’s smart vehicle ecosystem.

In other recent news, Kuke Music Holding Limited announced it has regained compliance with the New York Stock Exchange’s quantitative continued listing standards. The NYSE confirmed that Kuke met the minimum market capitalization and shareholders’ equity requirement under Section 802.01B of the NYSE Listed Company Manual. As a result, the below compliance indicator will no longer be displayed alongside the company’s American depositary shares. Additionally, Kuke is exploring potential partnerships in the automotive industry. These developments reflect the company’s efforts to stabilize its position on the stock exchange and expand its business opportunities.

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