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DORTMUND, Germany - The Deutsche Fußball Liga (DFL) has successfully negotiated a significant media rights deal for the upcoming 2025/26 to 2028/29 football seasons, securing revenues of €1.121 billion per season for the 36 clubs in the Bundesliga and Bundesliga 2. This agreement marks a continuation of the league's strong financial performance, with a total revenue of €4.484 billion over the four seasons, representing a roughly 2% increase from the previous cycle.
This financial boost for the clubs comes at a time when sports organizations worldwide are seeking to maximize their revenue streams amidst a rapidly evolving media landscape. The DFL's ability to maintain its revenue above the billion-euro threshold indicates a stable demand for German football media rights.
The deal's specifics were not disclosed, but it is clear that the DFL's negotiation has been fruitful in maintaining a high level of income from national media rights. This is expected to provide the clubs with a solid financial foundation to support their operations, talent development, and potentially enhance the competitiveness of German football on both a national and international stage.
The DFL's announcement did not include details regarding the distribution of these funds among the clubs or how this might impact the broader market dynamics within German football. However, the increase in revenue is likely to be well-received by the clubs as they plan for the future.
The information for this article is based on a press release statement from Borussia Dortmund GmbH & Co. KGaA, a publicly-traded company involved in the operations of the Borussia Dortmund football club, which competes in the Bundesliga. The financial figures and details regarding the media rights deal reflect the DFL's continued emphasis on commercial success and the enduring appeal of German football.
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