Etsy names Rafe Colburn as chief product and technology officer

BROOKLYN - Etsy, Inc. (NASDAQ:ETSY), the $5.15 billion e-commerce marketplace currently trading at $51.97, announced Thursday that current Chief Technology Officer Rafe Colburn will expand his role to become Chief Product and Technology Officer, effective September 8, 2025. According to InvestingPro analysis, the company maintains impressive gross profit margins of 72.2% and shows strong financial health with a "GOOD" overall rating.

In his expanded position, Colburn will oversee both product and engineering organizations for the Etsy marketplace. He will report to Kruti Patel Goyal, Etsy’s President and Chief Growth Officer, while maintaining his position on the company’s executive team.

The appointment follows the departure of Nick Daniel, who is leaving his position as Chief Product Officer on September 5, 2025. Daniel will remain with the company in an advisory capacity until October.

"Rafe truly understands the needs of the Etsy community, has a proven track record of scaling two-sided marketplaces, and motivates and inspires teams to deliver outstanding user experiences," said Patel Goyal in the press release.

Prior to his current role at Etsy, Colburn served as Chief Product and Technology Officer at Depop, which Etsy owns. He previously worked as Vice President of Engineering at Etsy, where he was responsible for various teams including Ads, Fulfillment, and Seller Experience.

During his earlier tenure at Etsy, Colburn established the company’s Data Engineering team and oversaw Payments and Checkout, Compliance, International, Member Services, and Trust & Safety engineering.

Etsy operates online marketplaces connecting buyers and sellers globally, with a mission to "Keep Commerce Human." The company was founded in 2005 and is headquartered in Brooklyn, New York. With annual revenue of $2.84 billion, Etsy appears undervalued according to InvestingPro’s Fair Value analysis. Discover more insights and 10+ additional ProTips about Etsy’s financial performance by accessing the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers.

In other recent news, Etsy’s second-quarter results surpassed expectations, with Gross Merchandise Sales (GMS) and EBITDA exceeding estimates by 2% and 4%, respectively, as reported by Cantor Fitzgerald. Following these results, Cantor Fitzgerald raised its price target for Etsy to $64, maintaining a Neutral rating. Truist Securities also adjusted its outlook, increasing Etsy’s price target to $75 from $70 while keeping a Buy rating, citing positive data from Truist Card Data indicating Marketplace revenue is tracking ahead of consensus estimates. Meanwhile, JPMorgan reiterated its Neutral rating with a $60 price target, noting potential impacts from upcoming tariff changes affecting goods imported into the U.S. valued at $800 or less.

Additionally, Stifel maintained its Hold rating and $64 price target after discussions with Etsy executives at a recent conference. Cantor Fitzgerald, highlighting Etsy’s cross-border exposure, also reiterated its Neutral rating and $64 price target. These developments reflect various analyst perspectives on Etsy’s current and future market position.

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