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LONDON - evoke Plc (LSE:EVOK), one of the world’s leading betting and gaming companies, reported a 3% increase in revenue to £887.8 million and a 44% jump in Adjusted EBITDA to £165.9 million for the first half of 2025, marking its fourth consecutive quarter of growth.
The company, which owns brands including William Hill, 888, and Mr Green, saw its International segment drive growth with a 13% revenue increase, while UK&I Online revenue declined slightly by 1% and Retail revenue fell by 2.4%, though Retail returned to growth in Q2 following the rollout of 5,000 new gaming machines.
Adjusted EBITDA margin improved significantly to 18.7% from 13.4% in the same period last year, driven by higher gross margins, more effective marketing, and operational efficiencies. The company reduced its leverage ratio to 5.0x from 6.7x a year earlier, demonstrating progress in its deleveraging strategy.
"We are seeing clear evidence of the transformation and operational reset we’ve undertaken," said Per Widerström, CEO of evoke. "The improved financial performance is a result of substantial strategic progress, focusing resources on our core markets and executing a short-term turnaround, while investing in building stronger capabilities."
The company maintained its full-year 2025 guidance of 5-9% revenue growth and an Adjusted EBITDA margin of at least 20%, supported by strong momentum in its international core markets and an encouraging return to growth in UK Retail in Q2.
According to the press release statement, evoke continues to execute its Value Creation Plan focused on profitable growth, improved profitability through operating leverage, and deleveraging through disciplined capital allocation.
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