Five Below appoints new CFO and CMO to complete executive team

PHILADELPHIA - Five Below, Inc. (NASDAQ:FIVE), the value retailer currently trading near its 52-week high with a market capitalization of $8.5 billion, announced Wednesday the appointments of Daniel Sullivan as Chief Financial Officer and Michelle Israel as Chief Merchandising Officer, effective October 6, 2025.

Both executives will report directly to CEO Winnie Park, with Sullivan overseeing financial operations, information technology and asset protection, while Israel will lead merchandising, planning, allocation, product sourcing, development, quality and compliance. According to InvestingPro data, Sullivan joins at a time when the company maintains strong financial health with liquid assets exceeding short-term obligations and operates with a moderate level of debt.

Sullivan brings approximately 35 years of finance experience to the extreme-value retailer. He most recently served as Executive Vice President and Chief Operating Officer at Edgewell Personal Care. His previous roles include CFO positions at Party City, Ahold USA, and Heineken.

Israel joins Five Below with nearly 35 years of retail experience at Macy’s and Bloomingdale’s. Her most recent position was Senior Vice President and General Merchandise Manager for Beauty and Center Core at Macy’s, where she managed a multi-billion-dollar portfolio. She also previously led Macy’s value brands and Bloomingdale’s The Outlet.

"They share our ’customer is the boss’ operating philosophy and passion for delivering Wow! product at extreme value in a fun store experience," said Park in the press release statement.

Ken Bull, who served as interim CFO, will continue in his role as Chief Operating Officer.

Five Below, which sells most items priced between $1 and $5, currently operates over 1,850 stores across 44 states, targeting young consumers and value-conscious shoppers.

In other recent news, Five Below reported strong second-quarter results with a notable 12.4% growth in comparable sales. This performance exceeded expectations, prompting Craig-Hallum to raise its price target for the retailer to $180 while maintaining a Buy rating. Guggenheim also increased its price target from $155 to $165, citing a potentially conservative outlook for the second half of the year. Truist Securities followed suit, adjusting its price target to $148 after Five Below’s results surpassed their revised estimates. Despite these positive developments, KeyBanc maintained a Sector Weight rating, highlighting the company’s exposure to tariffs due to sourcing from countries like China, India, and Vietnam. Meanwhile, Bernstein reiterated a Market Perform rating, noting the impact of one-time macro tailwinds on sales growth. These recent developments reflect a varied analyst outlook on Five Below’s potential amidst both challenges and opportunities.

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